Why Has Peterborough United Football Club Unveiled New Crest? Complete Detail

Peterborough United Football Club, nicknamed “The Posh”, was established in the town of Peterborough in 1934. The club are known for their dedicated fan base and competitive spirit. The Cambridgeshire-based club have competed in various leagues within the English football pyramid, including EFL League One, with notable achievements like promotions and exciting cup runs. However, they have struggled to get into the race for Premier League promotion. Maybe, to get some divine luck, Peterborough United Football Club have recently unveiled their new crest, which is completely different from the one used before.

The old Peterborough United Football Club crest was used since the year 2008, was inspired by the City's coat of arms. Peterborough United Football Club's old crest had a shield in the centre with cross keys, representing Peterborough’s cathedral and the motto “Upon This Rock.” The old logo of the club looked outdated and needed some modification. In addition, the new Peterborough crest might be unveiled in hopes of bringing luck to the team, a common move by clubs whose performances have remained stagnant for years.

Peterborough new crest brings a fresh, modern look while respecting the club’s years-old heritage. This new design was created after a survey in which the fans of Peterborough United Football Club were included. The Peterborough United new crest has a winged lion in white, inspired by the old design holding a white key in its front limbs. The new crest of Peterborough United uses the colour combination of bold blue, white and gold, making it suitable for digital media, merchandise, and branding efforts like Posh+ and Junior Posh.

Peterborough United Football Club Redesigned Crest Details

Peterborough new crest was unveiled on the morning of 1st August, just 1 day before the kickoff of the EFL League One season 2025/26. Peterborough United new crest was designed by Christopher Payne and backed by chairman Darragh MacAnthony and CEO Dawn Gore. The League One team have changed their logo for the first time in almost 17 years. On the special occasion, Darragh MacAnthony said, “We have to evolve, and branding is a massive part of that. I look at the big clubs and see how they are evolving, we have to modernise and we have to move with the times.”

The newly designed crest of Peterborough United has a lion with wings in white colour with a bold blue background holding a key. Additionally, the new logo’s designer, Christopher Payne, conducted thorough research before creating a modernised Peterborough emblem that still reflects the club’s rich heritage. When he was designing the Peterborough logo, he spent time in the city and met with the loyal fans of Peterborough United Football Club. Payne used to have discussions with fans and attend several home and away games of the League One side.

With an attempt to bring some luck using the new logo, ‘Posh’ are ready to give their hundred per cent on the field to secure a promotion to the EFL Championship. Peterborough United are set to start their League One campaign against Cardiff City on 2nd August. The first few matches will be crucial for the Cambridgeshire-based team to gain momentum and earn a top spot in the table if they want a promotion. Otherwise, the winged lion will have to dust off its keys and try to unlock the promotion gate all over again next season.

Why are Peterborough United Football Club Nicknamed 'The Posh'?

Peterborough United Football Club is nicknamed "The Posh" due to a historical comment made in 1921, before the club was officially founded in 1934. The name originated from Pat Tirrel, former manager of Fletton United, the predecessor to Peterborough United. The then-manager in a statement said, "I am looking for posh players for a posh team."

The statement meant he was looking for players with style and unique talent in his team. The term "posh," meaning elegant or high-class, stuck with the club and became a defining part of its identity.