Azzi Fudd is one of the best rising talents in collegiate women's basketball who plays for the University of Connecticut. In the class of 2021, she was the top recruit for UConn and has been playing for them since then.The 2025 data estimates Fudd's net worth at between $500,000 and $800,000. She has earned this money with the help of NIL deals, endorsement contracts, and equity in a few ventures. Fudd has been a star player who focuses on her game and averages 13.4 points per game, shooting 45.3% from three. She is giving her full effort to make her game even better as she will have an opportunity to position herself in the WNBA as a rookie player but for now she has decided to opt out from the 2025 WNBA draft. She'll remain with the Huskies for another year. Fudd has signed many multi-million NIL and endorsement deals with famous brands like Biosteel, Under Armour, Chipotle, Bose, Nerf, American Eagle, TikTok, and many more. Fudd has a bright future ahead, as she is focused and determined to make her career in the basketball realm. In this article we'll take look at her NIL deals, endorsements and arrive at Azzi Fudd's net worth.
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Azzi Fudd Net Worth: NIL Deal, Contract, Salary, Investments and More

Azzi Fudd NIL Deal
Azzi Fudd has a great impact on sports enthusiasts from such a young age. Fudd is one of the famous college athletes who has a huge NIL [Name, Image, Likeness] impact, which helps her earn more and adds to her total income. Azzi Fudd's NIL deal helps her earn somewhere around $185,000 annually, and she has signed the deal with brands like Under Armour, Chipotle, Bose, Buick, American Eagle, Nerf, TikTok, and Madison Reed. She plays for a college basketball team, yet she is being approached for NIL deals by huge corporations, which shows her dedication to the sport. Apart from this, Fudd has signed both a NIL deal and a partnership deal with Biosteel and has equity in that company. She commands a strong market presence and brings significant brand value, enabling her to secure high-paying endorsement deals.
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Azzi Fudd Contract

Azzi Fudd has yet to sign a professional basketball contract, as she is still playing for the University of Connecticut and is in her collegiate career. But apart from this, Fudd has signed many NIL and endorsement deals, which add a significant amount to her total income. Through her NIL and endorsement deals, she has gained greater financial independence and now exercises more control over her personal and professional decisions. The 2025 NCAA champion has collaborated with a lot of brands like Biosteel, Under Armour, Chipotle, Bose, Buick, American Eagle, Nerf, TikTok, and Madison Reed. She is even the face of a few brands like Chipotle, American Eagle, Bose, Nerf, TikTok, and Buick, and with these deals, she earns around $185,000 annually. Fudd has taken the decision to remain in college for another year, a wise move financially as the NIL deals are worth a lot more than an WNBA contract, thereby boosting Azzi Fudd's net worth.
Azzi Fudd Salary

As Azzi Fudd is still a college player, she does not receive a salary. Fudd plays for the University of Connecticut and is not a part of the WNBA yet. Fudd's salary is only dependent on the NIL and endorsement deals that she has signed with various big brands like Biosteel, Under Armour, Chipotle, Bose, Buick, American Eagle, Nerf, TikTok, and Madison Reed, which has boosted Azzi Fudd's net worth. She started earning through the NIL deals from 2022 onwards, and in 2022 her total income was $152,000, which later on increased with her increasing market presence and face value. Fudd's income presently is estimated to be around $185,000 annually, which, to be fair, is great for a college student. She is one of the most successful collegiate women's basketball players, who knows the best basketball techniques, has brand value, and a great market appeal.
Year | NIL Deals and Earnings |
---|---|
2022 | $152,000 annually |
2023 | $185,000 annually |
2024 | $185,000 annually |
Azzi Fudd's Net Worth in 2025
As of 2025, Azzi Fudd’s net worth is estimated between $500,000 and $800,000, primarily driven by her NIL earnings and endorsement partnerships. A standout guard for the University of Connecticut, Fudd played a pivotal role in leading the Huskies to the 2025 NCAA Championship, earning Final Four Most Outstanding Player honors along the way. Her on-court success, combined with her strong public profile, has made her a sought-after name among top brands.
Fudd has signed NIL deals with companies such as Biosteel, Under Armour, Chipotle, Bose, and Buick, reportedly earning around $185,000 annually. These partnerships not only reflect her commercial appeal but also her growing influence in the world of women’s basketball. At just 21, Fudd has already built a recognizable brand, positioning herself as both a rising sports icon and a marketable face in the college athletics space.
Azzi Fudd Endorsements

Azzi Fudd has emerged as one of the most marketable names in college athletics, landing a wide range of endorsement deals that highlight both her athletic talent and off-court appeal. With a polished public image and a rising star status in women’s basketball, Fudd has partnered with major brands including Under Armour’s SC30 Inc., Biosteel, Chipotle, Bose, Buick, American Eagle, TikTok, Madison Reed, Nerf, and Paula’s Choice. Her endorsement portfolio isn’t just about name recognition it’s also built around strategic collaborations.
Biosteel
Fudd made history in November 2021 by signing with Biosteel, becoming the first NCAA basketball player to receive both an endorsement and equity stake in the company. She joined a roster that includes elite athletes like Patrick Mahomes and Luka Dončić, and continues to serve as a brand ambassador, advocating for clean, sugar-free hydration.
Under Armour’s SC30 Inc
In December 2021, Fudd signed with Stephen Curry’s SC30 Inc., a deal that goes beyond sponsorship. It offers branding support, mentorship, and long-term professional development. More than just a traditional endorsement, this partnership reflects Curry’s commitment to guiding the next generation of talent and provides Fudd with resources to grow both as an athlete and a public figure.
Chipotle
Fudd joined forces with Chipotle as part of the brand’s “Real Food for Real Athletes” campaign. In this initiative, she partnered alongside Georgia softball star Jaiden Fields. As part of the deal, Fudd received a celebrity card granting her free Chipotle meals and contributed to charitable food donations.
Bose
Following in the footsteps of fellow UConn star Paige Bueckers, Fudd signed a multi-year NIL deal with Bose. The pair appeared in viral TikTok campaigns that helped promote Bose’s QuietComfort Ultra headphones, even gifting them to their teammates in a team-wide activation.
American Eagle
In a move that underscores her off-court appeal, Fudd signed an endorsement deal with American Eagle. The partnership taps into her fashion-forward image and youthful personality, making her an ideal representative for the brand’s lifestyle-focused marketing. This deal reinforces her viability not just as an athlete but as a cultural influencer, expanding her reach beyond sports into mainstream fashion and branding.
Tiktok
Fudd’s first NIL deal came in October 2021 with TikTok, marking her entry into the world of digital endorsements. Since then, she has built a strong following on the platform, amassing over 497,000 followers and more than 8.6 million likes. Through viral content and collaborations with teammates.
Madison Reed
In August 2024, Fudd became a part of Madison Reed’s NIL ambassador team, endorsing their ColorWonder hair color line. She joined fellow UConn players like Paige Bueckers in the campaign, which included creative marketing efforts, UConn court-name sponsorship, and lifestyle perks such as salon visits. The three-year deal reflects Madison Reed’s investment in young, empowered athletes who resonate with their customer base.
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Azzi Fudd Investments
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There is no data or information available regarding Azzi Fudd's investment in any property or stocks. Her total net worth and earnings come primarily from the NIL deals and endorsement deals. Although she has recently invested in an energy drink company called Biosteel. Fudd has signed both a NIL deal and a partnership deal with the company, and thus, she holds equity in the company too. Fudd is currently focused on her basketball career, as she is currently playing basketball at the collegiate level for the University of Connecticut.
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FAQs
What is Azzi Fudd’s net worth?
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What is Azzi Fudd’s net worth?
Azzi Fudd’s net worth is estimated to be between $500,000 and $800,000, which she earns through her endorsement and NIL deals.
How does Azzi Fudd make their money?
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How does Azzi Fudd make their money?
Azzi Fudd makes her money through the NIL deals with big brands like Under Armour, Chipotle, Bose, Nerf, American Eagle, TikTok, Biosteel, and many more.
What was Azzi Fudd’s biggest contract?
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What was Azzi Fudd’s biggest contract?
Azzi Fudd's biggest contract is signed with Biosteel as a NIL and partnership deal, where she does not only endorses the sports drink but also has a valuable stake in the brand.
Which brands sponsor Azzi Fudd?
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Which brands sponsor Azzi Fudd?
Azzi Fudd is sponsored by many brands like Under Armour SC30 Inc, Chipotle, BioSteel, Bose, Buick, American Eagle, Nerf, TikTok, and many more.
How much does Azzi Fudd make from endorsements?
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How much does Azzi Fudd make from endorsements?
Through the endorsement and NIL deals, Azzi Fudd makes around $185,000 annually.
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