Jacy Sheldon Net Worth: NIL Deal, Contract, Salary, Investments and More

Jacy Sheldon is a rookie women's basketball player who played last season in the WNBA for the Dallas Wings. She was one of the prodigious students from the Ohio State University who were expected to make an immediate impact in the league after entering. Moreover, naturally, basketball as a sport is sharper and easier for her due to her instincts for reading the game while playing it. Sheldon has played just one season in the league, and it has not been the same as what someone expects from a round 1 pick 5.

She played all 40 games while averaging 23.3 minutes per game. Yet she was only able to tally 2.5 assists, 2.1 rebounds, and 5.4 points per game in her rookie season. The Dallas Wings player's recognition from Ohio paved her path to the WNBA, but she has not displayed the grit that she showcased while leading her collegiate squad from the front at the NCAA tournament. Although she might not have a great season, she is expected to get a breakthrough in the upcoming seasons. Moreover, she also gained access to many NIL deals due to her performance. Today we will assess Jacy Sheldon's net worth, endorsement deals and more

Jacy Sheldon NIL Deal

Jacy Sheldon's NIL Deal added to her financial profile during her Ohio State days. Most of the credit for that success goes to the NCAA's Name, Image, and Likeness (NIL) policy, that she was able to make something of the hard work she was putting on the court and get monetary benefits from it.

As per reports, Sheldon inked various NIL deals with national and regional brands. Like other women's basketball athletes from college, her performance, along with the reach that she had created on social media, was a big factor in companies becoming inclined towards her.

According to On3 NIL Valuation, Sheldon's NIL valuation during her senior year in college was estimated at about $35,000 annually. But since she has moved on from college to the WNBA, her NIL deals might increase up to $100,000 to $150,000 as per assumption. That's why she was so popular among brands for marketing and advertising.

As per ON3 sources, the deals that she locked in with brands during her collegiate career can be mentioned as follows:

• Hanes

• Crossover Culture

• Express

• Elk + Elk

• Brazil Sports Tours LLC

• AlphaSuit Clothier

• Express

• Wings Over

Some of these brands even increased the amount of the deal and continued with Jacy even after she entered the WNBA.

Jacy Sheldon Contract

Jacy Sheldon was just drafted last year from the 2024 class and enjoyed her first year in the league. So, as usual, she is on a rookie-scale contract with the Dallas Wings. She inked a 4-year, $324,383 contract with the Dallas Wings, including an average annual salary of $81,096. In 2025, Sheldon will earn a base salary of $74,909 while carrying a cap hit of $74,909. Here is a more detailed breakdown of what Sheldon is enjoying as a player for Wings as per Spotrac data, including her year-wise salary:

• Team: Dallas Wings

• Duration: 4 years (2024–2027)

• Total Value: $334,383

• Signing Bonus: Standard rookie scale (included in year one salary)

• Bonuses: Performance incentives, All-Star selections, playoff achievements

Such contact often results in a large-scale extension if the player performs well. But if it does not go according to the expectations, the team management goes for the player's option immediately after four years. However, the Wings traded her to the Connecticut Sun on February 2, 2025. So she will receive the rest of the salary from her contract from Connecticut Sun front office.

Jacy Sheldon Salary

Jacy is earning as per her rookie scale contract, and therefore, she is set to earn $74,909 while playing for the Connecticut Sun in the upcoming season. Moreover, she has been traded this year, so she made a different amount of money in her first year with the Dallas Wings. Sheldon made about $73,439, just from WNBA salary from her team.

With her progress in the upcoming years, there are expectations of additional bonuses from the team front office if she dominates. However, for that, the 5 ft 10 in point guard must prove herself in the league.

Jacy Sheldon Net Worth in 2025

Jacy Sheldon's net worth is estimated to be approximately $2 million in 2025. The evaluation of her worth comes from the WNBA salary, accumulated NIL earnings during college, current endorsement deals, and minor investments. However, it is not as hefty as the big contracts and endorsements that stars like Caitlin Clark have signed. However, considering her performance, Jacy Sheldon is receiving much more due to the potential that she showed during her college career.

There is a pattern that when players improve, big brands move for marketability to them, and the same might happen for Jacy as well. The condition is that she has to show on the court year by year that she is improving and worthy of surviving long in the league. Also, she might play in the overseas leagues to make ends meet and live a luxurious life in comparison to her NBA counterparts.

Jacy Sheldon Endorsements

Since she was a round 1 pick 5 in the WNBA Draft, various brands have already put their bet on Jacy Sheldon, and that's how she has even signed a signature shoe deal with a brand. Moreover, she has inked a deal with other famous brands, assuming that her popularity in the future will pay these brands well. But can these brands get their worth from the WNBA athlete?

HOLO Footwear

Despite going for Nike, Jacy Sheldon signed an equity deal with this brand. So she will soon receive her exclusive shoe from this brand and join the 5 only active players in the WNBA to have a signature shoe deal. Reflecting on the signing, the brand founder, Rommel, said to Forbes, “I’m not a big fan of tippy-toeing into something. Commitment means that you are all-in on something, and we at HOLO are all-in on the basketball space – whether that be the NBA or the WNBA.”

The deal was signed in August 2024, but the details about it are not out yet. Reportedly, Jacy is earning in five figures just from the signature shoe deal. Her first signature shoe, the JS:01, was released in February 2025. It is a Jacy-centric shoe with a TPU stabilizer on the lateral side (which wraps around to the medial side) that resembles the letter “O” for her home state of Ohio.

Crossover Culture

Sheldon signed an NIL agreement with Crossover Culture, which is a sneaker brand, in March 2024. However, the development and changes in her relationship are not clear yet. She signed with HOLO last year, and it is not known whether the brand is still supplying sneakers to Jacy Sheldon or not.

Wings Over

It was a NIL deal that Jacy Sheldon signed during her college days at Ohio. The Wings Over is a restaurant chain that has direct profit from Jacy Sheldon's appearance in the WNBA. That's why they continued their agreement and remained associated with the now Connecticut Sun point guard.

Express

Express is also part of Jacy Sheldon's NIL deals that she went for during her collegiate days. It is a clothing brand that Jacy often promotes by donning them at events and in parties. Even for the outdoor appearances now, Jacy tries to go with Express clothing, considering that she uploads the photos on her social media.

Jacy Sheldon Investments

There is no particular information in the public domain about Jacy Sheldon's investments, but since WNBA athletes try to secure their future, she might invest in the Stock market, primarily in tech and health-related ETFs, fitness startups, and women-led entrepreneurship projects

Also, no major business ventures have announced any deal publicly. So it might be better to assume that Sheldon is financially literate to make these important steps.

Jacy Sheldon House

Sheldon resided in Dallas, Texas, due to her commitments with the Dallas Wings, but she is expected to move to Connecticut soon. Due to trade, she might go for a homeownership. So the best choice for her is believed to be renting a modern apartment in the city near the team’s facilities.

During college, she lived in off-campus housing near Ohio State University. However, there is no confirmed real estate purchase in her name as of now.