Kelsey Plum Net Worth: NIL Deal, Contract, Salary, Investments and More

The 2017 Draft class winner, Kelsey Plum, has played like a top-notch guard in the league so far. In her seven seasons within the league, she has not only bagged the WNBA Championship in 2022 and 2023 but also won other accolades. She was even a WNBA All-Star Game MVP in 2022. However, her achievements are not just limited to the WNBA. Plum also won the Turkish Women's Super League while playing for Fenerbahçe in 2018 and 2019.

Currently, she is having a breakout season with the LA Sparks, tallying 25.2 points, 2.2 rebounds, and 5.5 assists in just six games. It surely has put her into the limelight, and it's high time we should know how much Kelsey Plum has capitalized on her basketball success. So let's move ahead with Kelsey Plum's net worth and the extent of her financial success.

Kelsey Plum NIL Deal

Kelsey Plum played for the Washington Huskies during her collegiate career, and in that whole duration, the concept of NIL was not there. However, the NCAA approved the Name, Image, and Likeness (NIL) policy, allowing student-athletes to monetize their NIL on July 1, 2021. Therefore, Plum did not capitalize on such deals during her college days. The only option for her to monetize her brand was after entering the WNBA. That's what she did, and now she has endorsement, not NIL deals.

Kelsey Plum Contract

Currently, Kelsey Plum is on a 1 year, $202,000 contract with the Los Angeles Sparks, including $202,000 guaranteed. She signed this contract with the Sparks in the 2025 offseason on February 2, 2025. Before that, Plum was on a 2 year $400,000 contract extension with the Las Vegas Aces that she inked on July 16, 2022.

When she first entered the league as a first-round pick, Plum had locked a standard rookie deal. But due to her performance, she agreed to a 3-year, $423,250 contract extension with the Aces on May 27, 2020, according to Spotrac.

Kelsey Plum Salary

According to her current contract with the Sparks, Plum will earn about $202,000 in the 2025 season. Before that, she earned $200,000 while playing for the Aces in the 2024 WNBA season. Here is a salary breakdown of Kelsey Plum throughout her WNBA career:

Kelsey Plum Net Worth in 2025

Kelsey Plum’s net worth in 2025 is estimated to be $2 million. This evaluation of net worth is not just from the WNBA salary or the endorsement deals that Kelsey Plum gets through her stardom. Her net worth is also composed of the international contracts that she has signed while playing for the Turkish Basketball Clubs and investments that she has made from her wealth. Year by year, Kelsey's performance is improving, and that's why even brands outside the United States are interested in getting her attention and securing deals. Therefore, Kelsey Plum's net worth is expected to grow exponentially once she bags another championship in the WNBA in the future.

Here is a breakdown of the net worth that Kelsey Plum has accumulated so far in the league. It includes the earnings she made in the WNBA and her estimated salary from other sources:

Kelsey Plum Endorsements

Kelsey Plum has joined hands with many brands in the past and is even associated with them right now. Some of these names included the high-profile brands, and then they made a switch to those brands. Today, we will discuss the brands that are still there with Plum and the ones that just had a short association with her for some time.

Nike

The forerunner of the sports and apparel world, Nike signed with Kelsey Plum in the year she was drafted. She was a number 1 pick in the 2017 draft, and on April 29, 2017, Plum bagged the multi-year deal with the brand. It was reportedly a five-year deal. She told the media after signing,

Reportedly, the deal made her about $200,000 for about five years, but it did not get renewed due to another choice of Kelsey Plum.

Under Armour

Under Armour was the reason that Plum did not continue her shoe and apparel deal with Nike in 2022. Rather, she switched to the brand for the purpose of better pay and official gear. However, more than that, Kelsey signed with the brand to get her vision on the ground. Now she is conducting a DAWG class for aspiring basketball athletes who want to switch smoothly from college basketball to the professional basketball world, like the WNBA.

After inking the shocking deal with UA, she expressed,

She also has the Breakthru shoe series with Under Armour that includes different Player Exclusive and dedicated designs for Kelsey Plum as an athlete.

LegalZoom

LegalZoom, which allows individuals to better handle legal business without needing to drive up expenses through lawyers and other resources, included Plum in one of its recent ad campaigns alongside Giannis Antetokounmpo and Thanasis Antetokounmpo.

Zip

Plum has also featured in Zip's "Pay How You Want" campaign. It highlights the flexibility of their Pay in 4 feature, encouraging customers to divide their purchases into installments.

Target

Plum and Aces teammate A'ja Wilson joined hands with Target in April to promote the retail store's pickleball collection of clothing.

Skims

Skims is a Kim Kardashian's underwear brand that recently teamed up with the WNBA's biggest stars to promote its product. Plum was featured in an ad campaign as part of Skims' brand deal with the WNBA. The campaign included modeling underwear alongside stars like Cameron Brink, Skylar Diggins-Smith, Candace Parker, and DiJonai Carrington.

Google Pixel

Plum inked a sponsorship deal with Google to promote the Google Pixel phone in 2022. Notably, Candace Parker was also a part of this campaign.

In an Instagram post that she uploaded in late 2022, Plum captioned, 'Proud to announce I'm now part of the #TeamPixel fam!' Plum had announced the deal by showcasing a photo she took with the phone at the Aces' championship parade. Moreover, she also featured in a commercial for the Google Pixel.

Kingmakers Cigars

Plum locked her signature cigar with Kingmakers Cigars around April 2024, which was launched in the summer last year. It is worth noting that Plum broke out cigars during the Aces' championship celebrations in 2022 and 2023. Moreover, she donned the cigar-themed shoes for Las Vegas' first game of the 2024 season through her deal with Under Armour.

Kelsey Plum Investments

Kelsey Plum is involved in maintaining a solid financial portfolio from day one. She is a solid ace for any team she is on. Therefore, she started building on her basketball success right away after she entered the league. Moreover, Plum has not just limited herself to the brand endorsements and sponsorships. Rather, she stepped into other domains like real estate investments, having assets in the form of houses and cars. So let's explore this aspect of Plum's life.

Key Investment Areas

There is no definite information around the sponsorship ambitions of Kelsey Plum right now. However, being a veteran WNBA athlete, she is expected to be involved with sports startups that help assess the performance of players. Moreover, to ensure financial security, she might also be involved with stocks and real estate as a backup. In case anything goes downhill in her WNBA career, Kelsey has reported investments of $700,000 to back her up.

Kelsey Plum Cars

According to Findlay Volkswagen Henderson, Kelsey Plum is the owner of the Volkswagen Arteon R-Line. She chose the vehicle after being given the opportunity to select from the entire Volkswagen lineup at Findlay Volkswagen Henderson. Apart from these sleek, stylish masterpieces, Plum also has reports of other luxury cars like the 2023 Tesla Model Y and the 2020 Range Rover Evoque. However, there is no image of her flaunting these road beauties on her Instagram.

Her Tesla Model SUV is estimated to be around $65,000, while the Range Rover compact SUV is worth about $50,000. Overall, it seems like Kelsey loves to have style with a bit of class in her taste for cars. She also owns a Cadillac that she takes out on special occasions.

Kelsey Plum House

As per media reports, Kelsey Plum has a residential property in Los Angeles. Currently, she plays for the Los Angeles Sparks, so Plum has a stay in that region. Moreover, she also had a house in Las Vegas when she was playing for the Aces. It is worth noting that Plum stayed with her former team for six years, so there is a chance that she is still in charge of the property right now. It is expected that she bought in Nevada in 2022 and holds it worth about $850,000. Her Las Vegas house reportedly has 4 bedrooms, a pool, a home gym, and a smart automation system.

Kelsey Plum Other Source of Income

Apart from the brand endorsement deals with Nike and Under Armour in the past, Kelsey Plum has also earned money from various other sources. For example, in 2020, the University of Arkansas added Kelsey to the Arkansas women's basketball team's coaching staff. During that year, the Razorbacks went 19-9 with the two-time WNBA All-Star serving as a graduate assistant. Moreover, she served as a coach for the college team for two seasons from 2020 to 2022.

In addition to the WNBA salary, Kelsey has also earned money from various international basketball leagues. She played for the Turkish basketball club Fenerbahce during the offseason from 2017 to 2019. Fenerbahce won the Turkish Cup with the help of Kelsey in 2019. As per media reports, Kelsey received about $100K for just donning and adding brief contributions to the team.

Moreover, Plum also played for another Turkish professional team, Galatasaray, in 2022. While playing for Galatasaray in Turkey, Plum tallied 15.8 points, 6.5 rebounds, and 2.8 assists per game in the EuroLeague.