Saniya Rivers Net Worth: Breaking Down Contract, Endorsements, and More

Saniya Rivers has been a new entry to the WNBA world since the Connecticut Sun picked her up as the eighth overall pick in the 2025 WNBA Draft class on April 15. Her ability to switch between a guard and a winger has helped her to maintain an important spot on any team that she has played for in her basketball career so far. She was selected from NC State University, where she played college basketball for three seasons and had a lot of NIL deals to pay her bills and use her marketability on the collegiate level to sell the products of the brands.

However, she is now a part of the WNBA world and especially the top 15 draft members club. That means she might not have secured a deal with big names like Nike, Wilson, or Gatorade yet. However, if she is lucky enough or lands a marvelous performance in her rookie season with the Sun, she is expected to add other feathers to her endorsement hat in the future.

Saniya Rivers Net Worth 2025

Saniya Rivers’ net worth is estimated to be approximately $500,000 in 2025 since she has also signed with the Connecticut Sun now. Hailing from Wilmington, North Carolina, she chose the obvious and went to the University of South Carolina. She played only one season there and appeared in 27 games for the Gamecocks team, averaging 2.3 points and 1.4 assists per game. However, it seems that she was not performing up to her complete potential.

So she made a shift to NC State University later, where she improved her stats over the years. Her playing time also improved there since she was able to secure deals with various brands as part of her NIL endorsements. Today, we will be evaluating the financial worth that Saniya Rivers possesses currently, although she has just entered the league.

Saniya Rivers Salary

Saniya Rivers played first for the University of South Carolina and then for North Carolina State University to compete in collegiate basketball for the past four years. So, she did not get paid for playing during that period, but she did a lot of NIL deals during that period. However, since she has just signed with the Connecticut Sun, she will be receiving salary under the rookie scale contract that is the standard remuneration to WNBA players during the first 4 years in the league.

Although there is no revelation from the franchise about her salary breakdown in the upcoming years, considering the standard WNBA salary for rookies, here is an estimated salary breakdown for Saniya Rivers in the upcoming years in the NBA.

Saniya Rivers Contract

Saniya Rivers is currently on a four-year rookie scale contract that the WNBA players usually sign as a standard deal after entering the league through the draft. The contract for rookie players usually includes the following perks for players. For example, it is estimated to be equal for all years, but the base salary can increase or decrease based on the performance of the player.

In addition to it, the teams in the league exercise a player option for the fourth year, so that they can make a consideration whether the player is talented enough to be retained for future developments.

Contract Details:

• Signed: April 2025

• Duration: 4 years

• Total Value: Approximately $348,198

• Guaranteed: Yes (first three years)

• Team Option: Year 4

• Performance Bonuses: Yes, up to $15,000 annually

In such an arrangement for the franchise and the WNBA players, it is a win-win situation since the team gets the chance to analyze the players if they perform at a star level. On the other hand, the players get enough from the league as well as endorsements to add to their financial profit from their basketball performances. If WNBA players do it well, they get retained with extension contracts.

Saniya Rivers Endorsements and Sponsorships

Saniya Rivers is just a new addition to the league and has yet to earn deals with big brands like Nike, Gatorade, or sports brands like Wilson. However, in the short span of time that she has played in college, she was able to secure NIL deals with brands like Powerade, TurboTax, Raising Cane’s, Pack of Wolves, Direct Auto Insurance, and The V Foundation. Therefore, we will be listing the sponsorships that Saniya Rivers locked in while playing in college basketball, as per On3 data:

Raising Cane

The latest deal that Saniya Rivers has signed is with the American fast food chain brand, Raising Cane. Raising Cane is also supported by Chicago Sky Icon Angel Reese. The brand specializes in the production and sale of chicken fingers, which inked an endorsement contract with Rivers on March 28, 2025.

TurboTax

Saniya Rivers locked an NIL deal with TurboTax on March 24, 2025. TurboTax is an Intuit-produced product that is a software package for the filing of income tax returns.

Powerade

Saniya Rivers signed an NIL deal with Powerade on December 17, 2024. The sports drink brand is sold under the label of the the Coca-Cola Company. However, there is not much information available how much financial reward Saniya received for the endorsement through her game as well as her social media game.

The V Foundation

Saniya is not only involved with the brands that make her money. Rather she also plays for the cause even during her college career as she is supporting Clea Shearer Breast Cancer Research Fund by endorsing the V Foundation in its initiative. She came on board with her contribution on October 20, 2022.

Other brands

Along with the above-mentioned names, Saniya Rivers also has standout deals with the following brands as per her NIL package, like SOLDXOUT, Direct Auto Insurance, and Pack of Wolves. These were the early investments Saniya got during her collegiate career.

Saniya Rivers Investments

Saniya has just kicked off her professional journey with the Connecticut Sun, and it is fair to assume that she hasn't made any significant investments in her career so far. However, she might have contributed to fashion startups considering her social media profile and her knack for hair color. Also, she might invest in such fashion startups once she secures her place in the WNBA with her performance.

Saniya Rivers Assets

There is much information about the assets that Saniya Rivers currently possesses. It has been almost a week since Saniya signed with the WNBA franchise, so it might be fair to say that she has not made any major investment as such. Moreover, even her social media profile does not reflect any kind of asset in her name.

There is an image of her posing with a car, but it turns out she was just posing for a clothing brand in a photoshoot, so it can't be said for sure that the car belonged to her. Although considering her other image with the same car, it is assumed to be a Mercedes C3 AMG in a matte green styling.

Other Assets

Saniya also has a golden tooth attached to her lower jaw, which means she loves to don fashionable items with an inclination for luxury, since it is also reflected in her car choice, which she has displayed on her social media. She has not declared the name of the doctor through whom she got this new decoration, but she just flaunted it on Instagram with a pic.