Sophie Cunningham Net Worth: NIL Deal, Contract, Salary, Investments and More

Sophie Cunningham is well known as a shooting guard currently playing for the Indiana Fever in the WNBA. In a recent notable event (June 2025), she gained significant media attention and fan praise for fiercely defending teammate Caitlin Clark after a foul, leading to her ejection but cementing her reputation as "The Enforcer" and boosting her jersey sales.

Her career journey, starting as the 13th overall pick in the 2019 WNBA Draft, has directly influenced her earnings. After her initial rookie contract with the Phoenix Mercury, her increasing role and improved performance, particularly her efficient three-point shooting, led to progressively higher salaries. Her recent trade to the Indiana Fever and a reported one-year, $100,000 extension for 2025 demonstrate that her consistent contributions and established presence in the league have translated into sustained and growing income. In this article, we will be knowing Sophie Cunningham Net Worth, salary contracts, and endorsement deals.

Sophie Cunningham Nil Deal

If we talk about Sophie Cunningham NIL Deal, which has seen a significant surge recently, particularly due to her increased prominence and outspoken personality in the WNBA. Her passionate defense of teammate Caitlin Clark during a game against the Connecticut Sun, which led to her ejection and being dubbed "The Enforcer," generated immense social media traction. According to Sportico, this incident created an "unprecedented" $1 million value boom in just three days, leading to hundreds of thousands of new followers on TikTok and Instagram.

While specific monetary figures for all her deals are not public, she is known to have a partnership with Quest Nutrition and has appeared in campaigns for them. Her involvement in the Indiana Fever's recent Commissioner's Cup win also brought a $30,000 payout to each player, a form of direct earnings from team success. This shows her increasing influence translates into financial benefits.

Sophie Cunningham Contract

Sophie Cunningham contract details reflect her established role in the WNBA. After being traded from the Phoenix Mercury to the Indiana Fever as part of a four-team trade on February 1, 2025, she is now playing under a one-year contract for the 2025 season. This deal is unprotected, meaning her salary is not fully guaranteed.

This contract represents her earnings for the current season, and at its conclusion, she is expected to become an unrestricted free agent in 2026, unless a new Collective Bargaining Agreement (CBA) changes the landscape. Throughout her career, Cunningham has progressed from her initial rookie deal, which was for four years and approximately $189,522, to signing extensions that increased her annual salary based on her performance. As per Spotrac contract details, we have presented the details of Sophie Cunningham Contract below:

Sophie Cunningham's Salary

Sophie Cunningham salary for the current 2025 WNBA season is $100,000. She is playing under a one-year, unprotected contract with the Indiana Fever, a deal she signed after being traded from the Phoenix Mercury. This WNBA salary holds the basic amount while forming Sophie Cunningham Net Worth.

Her career earnings in the WNBA have steadily increased since she was drafted 13th overall in 2019. Her initial rookie contract with the Mercury was for approximately $189,522 over four years. This was followed by a two-year, $304,500 extension for the 2023 and 2024 seasons, with her earning $150,000 in 2023 and $154,500 in 2024, which was her highest-earning year prior to 2025. By the end of the 2025 season, her total WNBA base salary earnings will reach $637,780. These figures reflect her growing value and established role within the league. In the table below, we have presented Sophie Cunningham Salary breakdown:

Sophie Cunningham's Net Worth in 2025

Sophie Cunningham net worth is estimated to be around $1.5 million. This figure is primarily built upon her career earnings from her WNBA contracts and is increasingly supplemented by endorsement deals and prize money.

Sophie Cunningham Salary for the 2025 season is $100,000, and her total career base salary earnings through 2025 are also huge. Beyond this, her recent surge in popularity, particularly due to the "The Enforcer" incident in June 2025, has significantly increased her NIL value. While specific monetary values for all her endorsements are not public, her partnership with Quest Nutrition and sales from merchandise on the NIL Store website contribute to her off-court income. Additionally, winning the 2025 Commissioner's Cup with the Indiana Fever brought her a $30,000 prize payout. These combined income streams contribute to improving Sophie Cunningham Net Worth.

Sophie Cunningham Endorsements

If we talk about recent Sophie Cunningham endorsements in June 2025, she secured a highly fitting endorsement deal with Ring, the home security systems company. This partnership cleverly capitalizes on her viral moment where she was dubbed "The Enforcer" for fiercely defending teammate Caitlin Clark, with Cunningham herself stating in a promotional post, "On the court, I protect my team. At home, @ring protects me." While the exact financial terms of her deals are not publicly disclosed, such partnerships for WNBA players, particularly those with a growing public profile, can be significant, often ranging from tens of thousands to low six-figure annual amounts. She is also known to have a partnership with Quest Nutrition. These endorsements help in growing Sophie Cunningham Net Worth.

Adidas

Sophie Cunningham became an Adidas athlete in 2022, having previously been sponsored by Nike. At the time of her signing, Adidas was (and remains) one of the global leaders in sportswear, footwear, and accessories, constantly striving to enhance its presence in basketball, particularly in the WNBA. They aim to sign impactful athletes who resonate with fans and represent their brand values. While the specific financial terms of Sophie Cunningham's endorsement deal with Adidas are not publicly disclosed, WNBA player endorsement contracts with major brands like Adidas can vary.

Ring

Sophie Cunningham signed an endorsement deal with Ring, the home security systems company, in June 2025. At the time of the signing, Ring was, and continues to be, a leading brand in the smart home security market, primarily known for its video doorbells, security cameras, and alarm systems. The brand is owned by Amazon and focuses on providing accessible, DIY-friendly security solutions for homes.

Quest Nutrition

Sophie Cunningham officially partnered with Quest Nutrition in September 2024, launching a new lineup of protein-packed sweets. At the time of this collaboration, Quest Nutrition was (and remains) a well-established leader in the health and fitness food industry, renowned for its protein bars, powders, and snacks designed to offer high protein and low sugar options. Their brand mission aligns with supporting active lifestyles and making nutritious choices more enjoyable.

Sophie Cunningham Investments

As of mid-2025, public information specifically detailing Sophie Cunningham investments in businesses, stocks, or startups is limited. While many professional athletes, especially as their careers progress, do diversify their earnings into various investment vehicles, Cunningham has largely kept such activities private.

Her primary financial focus appears to be her WNBA contract earnings and her growing portfolio of endorsement deals, which include partnerships with Adidas, Ring, and Quest Nutrition. These Sophie Cunningham endorsements themselves can sometimes involve equity components or deeper business collaborations, but without explicit disclosures, they are primarily seen as sponsorship income. There are no widely reported investments in specific companies or startups attributed to her at this time.

Sophie Cunningham House

Sophie Cunningham's primary residence is in her hometown of Columbia, Missouri, where she was born and raised. As a professional WNBA player, when playing for her team, the Indiana Fever, she would typically reside in team-provided housing or secure her own apartment in Indianapolis during the season.

While WNBA players do not usually own multiple permanent residences in the same way NBA stars might, their housing arrangements during the season are typically facilitated by their respective teams to ensure they are close to practice facilities and arenas. There are no public records indicating that Sophie Cunningham owns additional significant real estate beyond her connection to Columbia, Missouri.

Sophie Cunningham Other Source of Income

Cunningham became a recurring analyst for the Phoenix Suns on their "Suns Live!" pregame, halftime, and post-game TV coverage. This role in sports media provides an additional source of income and helps build her brand beyond playing. While not publicly disclosed, some endorsement deals can involve an athlete receiving equity or a percentage of sales in the brand they are promoting, turning a sponsorship into a more direct business investment.