Sue Bird Net Worth: Contract, Salary, Investments and More

Sue Bird is a well-known face in women's basketball games as she has contributed exceptionally to this game and has always played her best. Recently, she has been has been recognized in the Naismith Basketball Hall of Fame because of her immense contribution and achievements in this game. Bird has won five Olympic gold medals for her country USA, along with that she is also four-time WNBA champion with the Seattle Storm team. She retired from her basketball career in 2022, and then she opted for coaching roles and became the managing director of the Women's National Basketball team of the USA.

She has been very successful in her playing career, which has also led to her financial success. Apart from that, Bird has signed endorsement deals with many big brands such as Nike, American Express, and Symetra. Including all this, Sue Bird net worth is estimated between $8 million to $ 10 million every year. Moving forward, we will look at the total net worth in 2025.

Sue Bird Career Details

She has one of the most iconic basketball careers in the WNBA, as she has played 21 WNBA seasons with the Seattle Storm. She was the first to be selected in 2002, as the first overall WNBA draft. Bird is especially known for her extraordinary performance in the court, leadership qualities, and clutch performances. With the help of Sue Bird, the Seattle Storm has won four WNBA championships in the year, 2004, 2010, 2018, and 2020. Overall in her career, she has won a total of 13 WNBA All-Star awards, a 5-time All-WNBA First Team selection, and in the end at the time of her retirement, the league’s all-time assists leader.

She started getting global fame in her career, after she won five Olympic gold medals and four FIBA World Cup titles in basketball. Not only in the US, but Bird continued to get overseas fame because she even played for a Russian powerhouse team, which also helped Sue Bird net worth to increase. Recently, in 2025, she got the Naismith Memorial Basketball Hall of Fame award, which is only given to the players who have done exceptionally well in the basketball game.

Sue Bird Contract

In 2022, Sue Bird contract is a one-year full-time contract with Seattle Storm worth $72,141, and this was the league's veteran minimum at that time. Due to this, there was a certain cut from her previous salary of $215,000 in 2021. This was a great move by Bird, as by signing a reduced salary, she could strengthen the core team by signing other important players for the team. In her career of 21 years, Sue Bird earned approximately $2.4 million from only the salary of the WNBA players. Apart from that, Bird has also signed an overseas contract and hence played for Russia, which allowed her to earn 10X more than the WNBA salary. She has also signed various endorsement deals with big brands like, Nike, American Express, and Symetra, which also added significantly to her yearly income.

Sue Bird Salary

Sue Bird's salary structure gives a detailed understanding of the WNBA player's increasing salaries and her commitment to the success of her team. In 2022, She has accepted the minimum veteran salary for the sake of her team, so that the Seattle Storm could sign other important players, and that the core team could be strengthened. Bird has a total career span of 21 years, and in these years, she has earned approximately $2.4 million through the WNBA salary. Apart from this, her main income came from Russia, when she went overseas to play for them, and there she earned around 10 times, of what she was getting in the WNBA. She has also signed many endorsement deals with big brands like Nike and American Express, which was also a great way for her to earn.

Sue Bird Net Worth in 2025

According to the 2025 data, Sue Bird net worth ranges between $8 million to $ 10 million. This huge amount comes from her dedicated career of 21 years, during which she played with the WNBA, Seattle Storm, and they provided her with a good amount of salary. She increased her income by playing overseas for Russia, which was a great take from Bird's side, and there she earned 10 times more than the WNBA's salary. She has also signed various endorsement deals with big brands such as Nike, American Express, and Symetra. Apart from this, she is a co-owner of various companies like TOGETHXR, some stakes of Seattle Storm, and Gotham FC, which total the amount of her net worth.

Sue Bird Endorsements

She has signed various endorsement deals with big brands throughout her career, which added to Sue Bird net worth as she was a prominent name in the basketball game. She has signed the deals with the big brands like, Nike, American Express, Symetra, CarMax, Corona, and State Farm. Apart from this, she is also a brand ambassador of the renowned brand Gatorade, since she was playing for the Seattle Storm. These endorsement deals have added a good amount of money to her income, as though endorsements, she earned $1.5 million every year. She is a great sports and public figure, hence, she has also partnered with various health and fitness brands such as Mendi and Glossier.

In her long career of 21 years, Sur Bird has signed endorsement deals with many prominent brands, which enhanced her finances and also made her a famous face all over the world. These endorsement deals helped her earn around $1.5 million every year.

Nike

Bird has been connected with Nike for a very long time, as she is one of the brand ambassadors of Nike and has been participating in their various marketing campaigns. This endorsement deal was one of the greatest deals, as this shows, the influence Bird has in the Basketball community. As one of her earliest and most significant endorsements, Nike has collaborated with Bird on various initiatives that extend beyond the basketball court.

American Express

Bird has been a brand ambassador of American Express from the start of her career. She is the spokesperson for the American Express and has even appeared in their advertisements and portrays the professionalism she has, in her game. This collaboration not only enhanced Bird's visibility beyond the basketball court but also underscored American Express's commitment to supporting women's sports.

Symetra

Sue Bird is associated with Symetra, as she is involved in the financial planning and security of the brand. This shows her decision-making skills that she has in her and can be used in the strengthening of the brand. In 2024 also, Bird also participated in a campaign titled “Plan Well, Play Well,” in which she explored various hobbies in retirement, such as tap dancing, cake decorating, and beekeeping, showcasing the benefits of financial preparedness in a humorous and relatable manner

Corona

Sue Bird participates in the promotion, advertising, and marketing of the brand. For a long time, She has collaborated with Corona on several creative campaigns that blend her athletic legacy with the brand's laid-back lifestyle. Recently also, she also served as the creative director for the limited-edition Corona Fine Life Fridge, which was a mini-refrigerator designed to keep both sneakers and beer "on ice.

CarMax

Bird is included in the marketing activities of the company, which shows her brand value and importance. Sue Bird has partnered with CarMax in their "Never Settle" campaign, spotlighting the brand's commitment to quality and customer satisfaction.

State Farm

In this brand, Sue Bird especially features in the advertisements and emphasizes on teamwork and trust. This collaboration highlighted Bird's influence in basketball and her alignment with State Farm's brand, emphasizing the importance of assistance both on and off the court.

Sue Bird Investments

Sue Bird has invested in various companies throughout her basketball career and even after the end of her career. Here are some of her most notable investments over time:

Seattle Storm Ownership: Bird became a co-owner of the Seattle Storm in 2024. This is a team where she played her entire 21-year career in the WNBA. The decision is a testament to her strong allegiance with the franchise and faith in the women's sports, that it can grow up to the highest level.
Gotham FC Stake: In 2022, she purchased a minority stake in NJ/NY Gotham FC, which is a National Women's Soccer League club. Her role in this company encompasses advisory positions to raise the profile of the club and community outreach.
TOGETHXR Co-founder: Bird is the co-founder of TOGETHXR, a media and commerce business that's designed to grow women's sports and culture. The business has grown substantially in the recent times, raking in significant revenue and gaining institutional funding.
A Touch More: This company was founded by Bird and her fiancée, Megan Rapinoe, and it is a production company, that is based on a pandemic-focused development. They originally started as an Instagram Live series and are now a podcast through a partnership with Vox Media.

Sue Bird Cars

Sue Bird is not known to be a car enthusiast, but as of now, she does have a collection of luxury cars such as Mercedes, Lexus, and Tesla. Sue Bird cars show her taste and successful career in the WNBA. Earlier also, She has shown interest in various luxury cars like BMW M3, Range Rover, and Land Rover Defender. While specific details about the models and values of her cars are not publicly disclosed, it's evident that Bird's automotive choices mirror her professional excellence and personal style.

Sue Bird House

She keeps a fairly private life about her home and stays. Although certain information about her home is available, where she is known to have a strong connection to Seattle, Washington. She had played in Seattle for the entire 21-season WNBA career for the Seattle Storm. With her long period of time playing with the team and staying active in the community, she may own a home within the Seattle region.

Furthermore, Bird has engaged in several different business enterprises and investments, among them co-founding the media and commerce firm TOGETHXR. This company was started with a mission to amplify women's sports and culture. Bird also has an ownership interest in the Seattle Storm and NJ/NY Gotham FC. These activities indicate a thoughtful path post-basketball that is centered around advancing women's sports and pursuing valuable business opportunities.