Most Popular WNBA Jerseys: Top Sellers in 2025

WNBA jerseys have been capturing larger chunks of the market recently due to their rising fame and new players in the game. However, the old classic player jerseys have not lost their touch. That’s why the vibrant jerseys of the WNBA players are still in vogue among female basketball enthusiasts. Even the colors that teams choose for their jersey represent the spirit of that team, eventually resulting in better marketability for basketball lovers.

Sometimes, some specific athletes require special jerseys fitting their persona, extra height, or extra sweating. So, let’s highlight the most popular WNBA jersey and the factors that added to their unique identity and iconic nature, and find out who holds the record for WNBA jersey sales is it Caitlin Clark, Angel Reese, or someone else?

Which WNBA Jersey is Most Popular?

Caitlin Clark's No. 22 jersey for the Indiana Fever is the best WNBA jersey of 2025. Clark's popularity is the result of her record-setting college career, establishing herself as an impactful rookie, and the hype generated by media attention. Her jersey sold out in hours after she was drafted, and she is currently one of the top-selling athletes in basketball. She has also become even more prominent and popular through endorsements from celebrity influencers, who are both athletes and entertainers who specifically highlight players like Clark to promote even more visibility around them.
There are several factors surrounding the popularity of WNBA jerseys. Player performance is a specific factor to consider, including scoring and winning awards like MVP or Rookie of the Year. Championships, social media presence, and personalities are similar exploits, too. Often, players with great stories or better team branding have a better probability of getting support from fans. Of course, WNBA marketing and promotions are also important to a player’s visibility as well as merchandise sales.

Top 10 Most Popular WNBA Jerseys in 2025

WNBA merchandise and jerseys are available online at WNBAstore.com, at DicksSportingGoods.com, Nike.com, and retail stores across the country, including select Nike and Dick’s Sporting Goods locations. But first of all, you need to look at the top WNBA Jerseys. So, here is the list of the Top 10 Jerseys of the WNBA. Let's see who takes the title of best WNBA jerseys.

#10: Sabrina Ionescu, New York Liberty

Sabrina Ionescu's WNBA team jersey, No. 20, of the New York Liberty, is still one of the best-selling WNBA jerseys in 2025. A triple-double machine and a leader back to her college days at Oregon, Sabrina brought life to the Liberty and had them in position to compete for a championship. Consistency, playmaking, and leadership are the reasons why her jersey is one of the best WNBA jerseys.

Sabrina's 3-Point Contest performance and signature shoe with Nike boosted her international appeal and helped WNBA jersey sales in the marketplace. It doesn't hurt to be in the major city of New York. Personal fan support, pent-up demand, and elite court vision, as well as a heavy media presence, have put Sabrina in front of a large base of support to help inspire the next generation of WNBA fans. Sabrina is a modern basketball icon, and her WNBA team jersey represents her resilience, creativity, and the burgeoning reputation of a basketball icon.

#9: Kamilla Cardoso, Chicago Sky

Kamilla Cardoso’s No. 10 Chicago Sky team jersey has become one of the most in-demand jerseys in 2025. After helping South Carolina win a national championship, her move to Chicago boosted her status, and now she ranks among the most popular WNBA jerseys.

Fans love her imposing presence and future-star status, making her No. 10 one of the best WNBA jerseys to own for up-and-coming fans. With support from both U.S. and Brazilian audiences, her WNBA jersey sales continue to grow rapidly. Paired with Angel Reese in Chicago, Cardoso is part of one of the league’s most exciting young duos. Her WNBA team jersey is a must-have for fans who believe in potential and power.

#8: Napheesa Collier, Minnesota Lynx

Napheesa Collier’s No. 24 Minnesota Lynx has been a strong candidate for one of the best-selling WNBA jerseys, positioned among the best amongst loyal followers of the league. Collier's successful career as a Rookie of the Year and multiple-time All-Star demonstrates her combination of unique versatility and off-court leadership, which has made her one of the WNBA's most respected leaders. Collier's jersey symbolizes grit, professionalism, and reliability, and that is why it ranks among the best WNBA jerseys in 2025.

The unique opportunity of Collier's project "Unrivaled" in the offseason to help improve conditions for players in the WNBA only adds to interest in her. People like Napheesa Collier because she has demonstrated to be dedicated both on and off the court, which will continue to yield steady sales of WNBA jerseys. The Lynx have strong branding with Collier's repeated performances of high-level basketball, with the combination of popularity in fact has created stability for longtime fans. With a growing fanbase and defining excellence, her WNBA team jersey provides a sense of legacy, leadership, and progress in the WNBA.

#7: Cameron Brink, Los Angeles Sparks

Cameron Brink’s No. 22 Los Angeles Sparks team jersey is now among the most sought-after WNBA jerseys. Standing 6'4” as a two-time finalist for the Naismith Trophy from Stanford, who was selected early in the draft, adding elite shot-blocking and rebounding talent to LA, while an ACL injury took her out of action at the start of the season, her climb to fame hasn’t been hindered or stalled. Fans and supporters continued to buy her jersey, as a show of support and to keep the excitement alive while she was absent.

Brink’s jersey is one of the top WNBA jerseys due to her fashionable image and burgeoning celebrity connections. Cameron’s extensive and appealing presence on social media, with endorsement deals with New Balance and beauty brands, helped push her WNBA jersey sales to new heights. With connections to Stephen Curry, there is added visibility as well. With BMW connection offers, Brink has a bright future, and her jersey with a bright future represents the promise, resilience, and rising stardom, which is reflected in the popularity of her WNBA team jersey.

#6: Hailey Van Lith, Chicago Sky

Hailey Van Lith's No. 2 Chicago Sky jersey is among the WNBA's top-selling jerseys of 2025. Van Lith's aggressive style of play, combined with her fiery leadership and confidence as a player, has made her a passionate following of fans who followed Van Lith from Louisville and LSU to the pros. Van Lith's jersey is one of the top jerseys in the WNBA, due to Van Lith's star power, unique personality, and notable swagger on the court. Van Lith is an influential person and has a very significant social media following that likely supports her brand positioning to continue selling more WNBA jerseys.

Van Lith's look, competitiveness, and connection to youth culture make her jersey a fan favorite among her Gen Z following. The Sky's bright and unique color palette and branding make her No. 2 jersey a must-have! As Van Lith develops more as a player in the league and endorsement deals come in, Van Lith's WNBA jersey will remain a trending item representing passion, determination, and individuality both on and off the court!

#5: A'ja Wilson, Las Vegas Aces

The Las Vegas Aces No. 22 jersey of A'ja Wilson continues to be one of the most popular WNBA jerseys due to her MVP-caliber ability to play and leadership. She has established herself as a core member of a championship team with great consistency and a strong voice for equity in sports. Her jersey is celebrated both for her excellent play on the court and for what she stands for off the court. A'ja Wilson's jersey is one of the best WNBA jerseys in the eyes of fans for the impact that she has had and continues to have.

A'ja Wilson's jersey will always be a staple of basketball fans, and she still remains a strong seller for WNBA jersey apparel. A'ja Wilson's combination of dominance, humility, and activism makes her jersey a go-to for basketball consumers. As the Aces continue to thrive, Wilson’s WNBA team jersey is a classic among both new and old fans.

#4: Angel Reese, Chicago Sky

Angel Reese’s No. 5 Chicago Sky team jersey is a top-selling jersey and one of the most popular WNBA jerseys in 2025. With the nickname "Bayou Barbie" and a unique charm, Reese brought collegiate stardom from LSU to the professional league. Reese's bold personality, dominant rebounding skills, and off-court bravado make her jersey stand out as a spike in WNBA jerseys.
Strong media presence, being on trend, and teaming up with celebrities for brand endorsements propelled the jersey sales. Chicago is branded very well with Reese's fierce play on the court, and her jersey became a must-have for fans of the WNBA. An All-Star selection in her first year offered a glimpse at a player fans would embrace. The jersey is more than established gear; it is a symbol of support, power, personality, and sheer athletic dominance. Angel Reese established a solid identity in creating her WNBA jersey, confirming she is not just a "player" but a brand, leading the charge with fans across our league.

#3: Kate Martin, Golden State Valkyries

Kate Martin’s No. 20 WNBA team jersey has quickly become one of the most popular WNBA jerseys in 2025. After a successful college run at Iowa, Martin carried her passionate fan base into the league. Her loyal followers helped her jersey rank among the best WNBA jerseys, flying off the shelves right behind more established stars.

Martin’s humble personality, hard work, and charisma connect with fans. Her presence on social media and connection with Caitlin Clark, her former teammate, also helped drive WNBA jersey sales. Being a strong market with excellent branding played a key role in boosting Martin’s jersey popularity. Kate Martin represents how genuine support and performance can elevate a player to fan-favorite status. Her journey proves that every WNBA team jersey has the potential to shine when passion meets opportunity.

#2: Paie Bueckers, Dallas Wings

Paige Bueckers’ Dallas Wings team jersey ranks among the most popular WNBA jerseys of 2025. Drafted No. 1 overall, her entry into the league was highly anticipated due to her decorated college career at UConn. Her No. 5 jersey quickly became one of the best WNBA jerseys, widely worn by fans and instantly selling out online. Paige's unique playstyle, poise, and large social media following helped boost her WNBA jersey sales significantly.

Her appeal crosses generations; she’s relatable for young fans yet respected by seasoned basketball enthusiasts. Celebrity endorsements and her partnerships with Nike and Gatorade have also elevated her brand. The Wings’ bold branding combined with Bueckers’ elite court presence has made her jersey a fan favorite across arenas. With her growing influence and talent, Paige Bueckers is not just making waves on the court but also redefining what a WNBA team jersey represents in today’s sports culture.

#1: Caitlin Clark, Indiana Fever

In 2025, Caitlin Clark topped the list for the most popular WNBA jerseys. As the first overall selection in the WNBA draft and a generational talent coming out of Iowa, she brought an enormous amount of fans from her Iowa team to the Indiana Fever team jersey. Caitlin Clark is one of the league's best players, and she has a superstar personality that attracts fans both on and off the floor. Within hours of her draft, her WNBA jersey sales surpassed record sales for both the WNBA as well as across the entire basketball market, male and female athletes.

She is quickly making a name for herself with endorsements from celebrities and athletes increasing her media visibility, and the Fever's color scheme and branding are attractive in their own right, as Caitlin Clark is gaining popularity due to her No. 22 jersey and league potential. With her popularity, not only is she a hot WNBA selling jersey, but the Fever's team has also benefited by increasing ticket sales, and Fever games are likely becoming the hottest tickets in Indy. Caitlin Clark's jersey is not just a jersey. It is a big cultural statement, and this is how strong one player can reshape the entire WNBA team jersey buying culture.

WNBA Jersey Sales 2025

Year 2025 is a historic year for WNBA jersey sales, fueled by a potent mix of rookie stars, star-studded veterans, and celebrity endorsements. Caitlin Clark's No. 22 Indiana Fever team jersey sold the most jerseys overall and made more money than probably some NBA players combined. Paige Bueckers, Angel Reese, and Kate Martin also had strong preliminary jersey sales during their debuts. These young players have entered the market with familiar faces like A'ja Wilson and Sabrina Ionescu, who are still top of the charts regarding the most popular WNBA jerseys.

Team wins, social media, and a U.S. sports marketing push have continued this momentum. Fanatics and official league stores cited a 400% year-over-year growth in WNBA jersey sales. This surge is not just a fad; it is a support initiative for women's sports and a celebration of the athletes who are transforming the basketball world. In 2025, when a fan wears the best WNBA jerseys, it represents pride, power, and progress.