Liverpool Agree Multiyear Deal With Adidas

Liverpool are having a tremendous season already under new manager Arne Slot. The Scousers are in 1st place with a staggering 70 points in 29 games played having lost only one match in the season. They are 15 points above Arsenal right now and have practically won the 2024-2025 Premier League title.

As in the UEFA Champions League, Liverpool did well in the League stage, finishing first with 21 points and 7 out of 8 wins. They have done well in the first leg of the UEFA Champions League Round Of 16 First Leg against PSG, as well as winning it 1-0 despite getting dominated.

As of now, Liverpool have announced a breaking news which will definitely create nostalgia for their old fans. Liverpool are now reunited with Adidas as it’s official kit supplier beginning August 1st, 2025. Adidas will make training kits, match kits, and any other necessary gear for the entire Liverpool team, which includes the main team, reserves, academy staff, and more. The tenure of the deal is not announced, however, £60 million per year is the estimated deal.

What’s The Legacy Between Liverpool And Adidas?

Adidas have been the official kit sponsor for The Scousers between 1985 and 1996 and between 2006 and 2012. During this era, quite many players have worn the iconic Liverpool X Adidas jersey, namely Fernando Torres, Steven Gerrard, and many others.

Club Statement On Adidas Sponsorship Deal

Liverpool Chief Executive Billy Hogan said that

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,”

“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

“The jerseys worn during previous partnerships are some of the greatest ever created,” Adidas chief executive Bjørn Gulden said in a statement. “We are honored to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans.”