Who is Kobbie Mainoo’s Brother? Viral "Free Kobbie" Protest EXPLAINED

In the high-stakes atmosphere of Old Trafford, the drama often extends beyond the touchline. During the pulse-pounding Man United vs Bournemouth clash on December 15, 2025, the conversation shifted from the 4-4 draw to a silent but loud protest in the stands. If you’ve seen the viral images of a certain reality TV star in a provocative black shirt, you’re likely asking, "Who is Kobbie Mainoo’s brother?"

The man in the spotlight is Jordan Mainoo-Hames, a 30-year-old model and former Love Island star who has traded the villa for the "Theatre of Dreams" to defend his sibling's career. As Kobbie Mainoo brother Jordan watched from the stands, he wasn't just another fan; he was a family member making a bold statement against manager Ruben Amorim’s team selection.

Who is Kobbie Mainoo’s Brother?

Jordan, who is widely known as Kobbie Mainoo half-brother, sparked a social media frenzy by debuting a custom Free Kobbie Mainoo t-shirt. The move comes at a time when the 20-year-old midfielder—a breakout star of the 2024 FA Cup final—has been mysteriously sidelined, failing to start a single Premier League game this season.

Before the Free Kobbie Mainoo t-shirt incident, Kobbie Mainoo brother Jordan Mainoo-Hames was already a public figure. A successful model who has worked with brands like Adidas and David Beckham, Jordan rose to fame on Season 5 of Love Island.

As Kobbie Mainoo half-brother, Jordan has been a constant support system for the young England international. However, his latest appearance during the Man United vs Bournemouth game suggests a protective—and perhaps frustrated—side to that relationship.

The "Free Kobbie Mainoo" T-shirt Incident

The drama unfolded during the chaotic Man United vs Bournemouth match on Monday. Despite being a fan favourite, Kobbie Mainoo has struggled for starting minutes under Ruben Amorim this season, leading to growing frustration among his inner circle.
During the match, Jordan was spotted in the crowd wearing a provocative Free Kobbie Mainoo t-shirt. The message was a clear jab at the coaching staff for keeping the 20-year-old on the bench. Jordan later amplified the message by posting a photo of the Free Kobbie Mainoo t-shirt to his 681,000 Instagram followers, ensuring the "swipe" at the manager went viral.

A Brewing Rift at Old Trafford?

Many fans are drawing parallels between Kobbie Mainoo brother Jordan and other "outspoken" family members of United players, such as Alejandro Garnacho's brother. While the supporters at Old Trafford gave Kobbie a raucous reception when he finally came off the bench during the Man United vs Bournemouth game, the "Free Kobbie" campaign has received mixed reviews.

Some view the actions of the Kobbie Mainoo half-brother as a necessary defence of a young talent being "ruined" on the bench, as suggested by United legend Paul Scholes (one of the top 10 midfielders of all time). Others see it as an unnecessary distraction that could force the midfielder out of the club in the upcoming January transfer window.