Diogo Jota Net Worth, Salary, Endorsements & Assets

On July 3, 11 days after Diogo Jota tied the knot with his long-time girlfriend, Rute Cardoso, the Liverpool star passed away in a car crash in Spain. The football community is still recovering from the shocking incident and is at a loss for words. The Liverpool players, his Portugal teammates, and many more paid fitting tributes to the Liverpool player who helped the club win their 20th English League title. Symbolically, he wore the No. 20 jersey, which Liverpool FC have immortalized as a mark of respect. In this piece, though, we look at Diogo Jota net worth and other assets that can be useful to his family.

Diogo Jota leaves behind his wife, Rute Cardoso, and three children as the family remains inconsolable after the tragic car crash that claimed his life along with his brother, André Silva. During his time in Liverpool, he became one of the team's highest-paid players and often came from the bench to provide a difference. He later cemented a starting spot because of his effectiveness in front of the goal. On that note, here's everything you need to know about Diogo Jota net worth, contract details, and salary.

What is Diogo Jota Net Worth in 2025?

Diogo Jota, one of the most important players for Liverpool's title run during the 2024-25 season, earned a good paycheck. He arrived at Liverpool in September 2020 for a reported transfer fee of £41 million with add-ons, and made an instant impact. According to Celebrity Net Worth, Diogo Jota net worth stands at £13 million at the current inflation rate. Although there is no concrete number, multiple sources estimate Diogo Jota net worth to be between £9.6 million and £13 million, calculating his contract and other endorsements. Most of his net worth is accumulated following his trophy-laden career, salary, sponsorship deals, brand endorsements, and more.

Diogo Jota Salary

Diogo Jota came in with much fanfare at Liverpool and became an influential player off the bench. He helped former Liverpool coach Jürgen Klopp out of muddy situations and pushed Liverpool forward when their heads went down. Diogo Jota salary was £90,000 per week and £4.68 million annually when he signed for Liverpool. Later, he signed a contract extension with the club in 2022, as Diogo Jota salary increased to £140,000. With these high wages, it's obvious how Diogo Jota net worth increased in the following years because he became a world-class player for Liverpool during the 2024-25 season, scoring six goals and three assists in the Premier League.

Diogo Jota Contract

Diogo Jota became one of Liverpool's top earners. Because of his goal-scoring prowess in the forward positions, Liverpool initially signed him from Wolverhampton Wanderers and offered him £90,000 weekly. However, in 2022, following his significant improvement to the team's fortunes, they offered him a contract until 2027, and he would earn an annual income of £7.2 million. Below, we tabulated the latest Diogo Jota contract details:

Diogo Jota Contract History

Throughout his career, Diogo Jota earned decent wages. His growth to the top was really refreshing and reflected the hallmarks of a top-class player. He first started his career at Paços de Ferreira and jumped around clubs in the early years of his career. Finally, he reached Wolverhampton Wanderers and earned a top move to Liverpool. As we dive deeper into Diogo Jota contract history, he earned more than £100,000 for Liverpool last season after signing his last contract extension with Liverpool. We have taken the average salary he earned at clubs, which included Diogo Jota contract over the years:

Diogo Jota Endorsements & Sponsorships

Alongside new contracts, Diogo Jota endorsement deals kept coming in. He signed an Adidas boot sponsorship and earned £1 million per year. Likewise, he also had marketing campaigns with EA Sports and Nike, fetching him a combined income of £1.2 million. Diogo Jota sponsorships allowed him to get a fat paycheck.

Jota was one of the best EA Sports FC players out there. He had an Esports team, “Diogo Jota eSports” / Luna Galaxy, where he made £2.4 million. With multiple Diogo Jota sponsorships and endorsements, Jota amassed £4.6 million from endorsements and £2.2 million per year from various sponsorships. The Diogo Jota endorsements gave him a secure future and enough money to care for his family. Let's take a look at Diogo Jota endorsements:

Diogo Jota Investments

Like every other professional footballer, Diogo Jota investments made him wealthier. Making smart investments off the pitch, Jota built a small empire and became a shrewd investor in the Esports department. With his interest in gaming, he founded Luna Galaxy in 2020 and rebranded and merged the team under Galaxy Racer. The team played various games like FIFA/EA Sports, Dota, and many more. He became a shareholder and a strategic advisor for his team, using his expertise from his gaming career, and earned a good deal of money and contributed to Diogo Jota net worth.

Apart from football games, Jota was a fan of the legendary Counter-Strike video game and set up an Esports team. In early 2025, Jota invested with fellow footballers Mason Mount, Diogo Dalot, and José Fonte to promote the Baller League project and raised around £21 million from other investors. He entered the real estate market by purchasing a luxurious villa for £2.4 million in Lisbon, Portugal. Likewise, he had a townhouse in Liverpool worth around £1.2 million. He has made various other portfolio investments that are undisclosed. Below, there's a table of Diogo Jota investments and estimated earnings:

Diogo Jota Assets

When you become a world-class football player, you make more money in your career. As for Diogo Jota, he earned quite well both within the club and outside the club. Most players love to spend on fancy cars and luxurious villas, and Jota was no different. Possessing a stylish fleet of vehicles, Diogo Jota asset became known to the world, and he had around six cars. He spends his hard-earned money fruitfully with a couple of properties here and there.

Car Collection

Tragically, Diogo Jota passed away in his car, as the car enthusiast had earned some valuable automobiles. His Lamborghini Huracán Evo Spyder was involved in the crash, and its estimated value was £250,000. With his love for two-seater cars, he owned a Porsche 911 Turbo, priced at £210,000, and another Ferrari 488 Italia, priced at £230,000. Jota customized a Range Rover Sport, a luxury SUV with an estimated price of £120,000.

Most players own Mercedes-Benz G63 AMGs, and Diogo Jota had one of his own, which cost £130,000. To summarize his collection, he owned an Audi Q7, priced at £60,000. It paints a grim picture to know he passed away while driving one of his favorite cars out of his luxurious collection.

Properties

Under Diogo Jota assets, he owned some lavish properties during his illustrious career. He had a £2.4 million luxurious three-storey villa in Lisbon, Portugal. Purchased in 2022, the elegant villa had a private gym and a dedicated gaming room because of Jota's interest in gaming. He also bought a sleek townhouse for £1.2 million in Liverpool, which became his residence when he played for Liverpool.

Watch Collection

With Jota enjoying a fair share of cars, there are no credible reports of the Portuguese player having luxurious watches. However, he could have had a Rolex, like most football players do.

Diogo Jota Charity

More than a great footballer, Diogo Jota was a great human being. He got involved in Standard Chartered’s Futuremakers Initiative, where Jota supported this project of helping disadvantaged youth by offering them education or employment opportunities. Being a star FIFA player, Jota participated in the ePremier League Invitational in 2020 and defeated his then-teammate Trent Alexander-Arnold in the final. The event raised funds for the NHS during the COVID-19 pandemic. He was also involved in various community activities and spoke about the importance of mental health on multiple platforms.