Synopsis
Ivan Toney has emerged as a dynamic force at Al-Ahli, playing a pivotal role in their AFC Champions League victory in 2024-25 under Matthias Jaissle's tactical system. Known for his clinical finishing, physicality, and intelligent movement, the English striker has thrived as a target man in Al-Ahli’s 4-2-3-1 setup. Since his £40 million transfer from Brentford in 2024, his salary has surged to £16.8 million annually, contributing to an estimated net worth of £29.4 million. While his sponsorships remain low-key, Toney has expressed entrepreneurial ambitions despite past business setbacks. His recent high-profile move underscores his growing stature in global football.
If any manager wants a striker with clinical finishing, ball holding, play-making, and linking up with others, then Ivan Toney will be the perfect fit for the manager's tactics. Ivan Toney can play as the solo striker up top, an unrecognized name who spent most of his career with lower division clubs. The Englishman is currently playing for the Saudi Arabian side, Al-Ahli, where he is playing a pivotal role. Under Matthias Jaissle's managerial tenure, he has been a crucial asset for them.
We have often seen that Matthias Jaissle deploys an attacking 4-2-3-1 formation, with Ivan Toney up top. Matthias Jaissle applies a blend of quick-counter and positional dominance, where Ivan Toney became the prime target during the counterattacks. Al-Ahli is one of the successful Saudi sides, and Matthias Jaissle's strategy helps the club to compete in the top flight. In the 2024-25 season, Al-Ahil won the AFC Champions League, where Matthias Jaissle's tactical brilliance and Ivan Toney's clinical finishing played a huge part. Although ex-Liverpool icon Roberto Firmino was a key player too in Matthias' 4-2-3-1 magic.
Former Brentford icon's playing style is defined by a blend of physical strength and intelligent attacking play, making him a highly effective and well-rounded center-forward. He excels as a classic target man, using his strength and aerial ability to win duels, hold up the ball, and bring teammates into play. However, he is far more than just a physical presence; Ivan Toney is a clinical and composed finisher, renowned for his exceptional penalty-taking record and his ability to convert chances from various angles.
His intelligent movement off the ball allows him to find space in the box, while his strong work rate and pressing ability make him a valuable defensive asset from the front. This combination of physical strength, technical skill, and tactical awareness makes him a versatile and dangerous forward who can adapt to different attacking systems.
As of late 2025, Ivan Toney net worth is estimated to be around £29,400,800. This wealth was primarily gathered through his football career, including his top-flight wages and performance-based bonuses.
In August 2024, Ivan Toney signed with Saudi Pro League club Al-Ahli. His contract is reported to be worth a handsome amount, with a base salary of around £16.8 million per year. His weekly wage is said to be around £400,000, with potential bonuses that could increase his total earnings to as much as £135 million over his four-year contract. These new earnings are a significant increase from his previous salary at Brentford, where he earned a reported £36,000 per week.
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Ivan Toney signed a four-year contract with Saudi Arabian club Al-Ahli on August 30, 2024, after a transfer from Brentford for a fee reported to be £40 million. His new contract with Al-Ahli includes a base salary of £16.8 million per year, which is approximately £323,076 per week. With bonuses, his weekly earnings could increase to £400,000, and Ivan Toney salary over the four-year contract could reach up to £135 million. The deal also reportedly includes a £2.5 million signing-on fee, a loyalty payment, and a provision for accommodation and first-class flights. At his previous club in the most-watched football league in the world, Brentford, Toney's reported weekly wage was £36,000 per week.
Ivan Toney contract is currently signed with the Saudi Pro League club Al-Ahli. He officially joined the club in August 2024 on a four-year deal that is set to run until the summer of 2028. The transfer fee paid to his former club, Brentford, was reportedly around £40 million.
Ivan Toney's professional career has seen him progress through English football before a major international transfer. Ivan Toney started his hometown club, Northampton Town, in 2012. He later moved to Newcastle United in 2015, where he spent much of his time on loan at various clubs like Barnsley, Shrewsbury Town, Scunthorpe United, and Wigan Athletic to gain experience.
This was followed by a successful two-year spell at Peterborough United, where his prolific goal-scoring earned him a transfer to Brentford in 2020. At Brentford, he was pivotal in their promotion to the Premier League and became a top-flight striker before making a significant move to the Saudi Pro League, signing a four-year contract with Al-Ahli in August 2024.
Information regarding the specifics of Ivan Toney contracts with his previous clubs, such as detailed annual wages, bonuses, and signing fees, is not publicly available for all of them. However, here is a breakdown based on reported figures and known details.
Information on Ivan Toney sponsors and endorsements is limited. While he has been a high-profile player, particularly during his time at Brentford, there have been no major individual endorsement deals widely reported. It is important to note that many professional athletes have private or undisclosed deals that are not announced to the public.
A campaign group, The Big Step, highlighted that during his career at Newcastle and Brentford, he was often seen wearing shirts with betting sponsors like Fun88 and Hollywood Bets, and was pictured holding a SkyBet-sponsored award. This was brought up in public discussion as an example of the universal issue of gambling's influence in the sport. As of now, he does not appear to have any large-scale, individual brand endorsements that have been made public.
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Specific details on Ivan Toney investments are not publicized; there are a few reported ventures and business interests. As per some public sources, Ivan Toney had two businesses, which were demolished because of low profit: a clothing brand called 17 Agency Ltd, and a company called Toney Estate and Developments LTD, which was active for a brief period in early 2025.
In an interview, Toney mentioned his desire to start his own businesses, including a clothing brand, suggesting an interest in entrepreneurship beyond his footballing career. Although there is no public information on any major real estate investments or other ventures. His recent transfer to Al-Ahli suggests he has likely looked for financial advice to manage his wealth, but these plans are not available in the public domain.
Based on publicly available information, Ivan Toney assets include his contract with the Saudi Arabian club Al-Ahli and a Lamborghini. He has also been involved in a dissolved company called Toney Estate and Developments LTD.
Public information about Ivan Toney's car collection is limited, but he is known to own a Lamborghini. In a widely reported incident, the footballer's Lamborghini was broken into in London during a summer break in July 2025. There was also a report on TikTok of a footballer who was speculated to be Ivan Toney selling a Rolls-Royce Cullinan. However, this has not been officially confirmed.
Based on public information, Ivan Toney has a connection to real estate through a company, and there he was listed as a director. This company has been dissolved. As per a TikTok video, he has a mansion in Saudi Arabia, which features a mini football pitch, a cinema room, and a swimming pool. Reports also suggest he may have sold a penthouse in Brentford.
Details about Ivan Toney's watch collection are not publicly available; however, some sources and information about one notable piece. His father's Rolex was reported stolen from a hotel room during Euro 2024. This incident also mentioned that Ivan Toney himself had been seen wearing a Rolex Day-Date, which has an estimated value of £53,000. Additionally, he had a pre-owned watch, as per the report, noting that Ivan Toney has a preference for the Rolex brand.
Ivan Toney has been involved in many charitable efforts, particularly setting up a GoFundMe for people who were impacted by the 2021 La Soufrière volcano eruption in St Vincent, where his family is from, and he also participated in fundraising for the Movember charity. He has been recognized for his fundraising work and has also contributed his support to the Black Lives Matter movement and spoken out against racism in football.
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Frequently Asked Questions
What is Ivan Toney's Net Worth?
Ivan Toney net worth is estimated to be around £29,400,800.
What is the salary of Ivan Toney?
His new contract with Al-Ahli includes a base salary of £16.8 million per year, which is approximately £323,076 per week.
Which brands sponsor Ivan Toney?
Information on Ivan Toney sponsors and endorsements is limited. While he has been a high-profile player, particularly during his time at Brentford, there have been no major individual endorsement deals widely reported.
When does Ivan Toney current contract ends?
He officially joined the club in August 2024 on a four-year deal that is set to run until the summer of 2028
