Who are RB Salzburg Owners? A Detailed Look into RB Salzburg Ownership History & Current Leadership

Football Club Salzburg, or famously known as Red Bull Salzburg, is an Austrian football club, and is famously known for its men's football team. The club was renamed Red Bull Salzburg in 2005. Due to sponsorship issues, the club is known as FC Salzburg, and were modified their crest when they started to play national and International tournaments, such as the FIFA Club World Cup and the UEFA Champions League. FC Salzburg also renamed their home ground, and the current name of their home ground is Red Bull Arena.

Red Bull is the brand of energy drinks and other beverages, which is created by the Austrian company Red Bull GMBH. The brand was first introduced in 1987, and currently, Red Bull is the third most valuable soft drinks brand, behind Coca-Cola and Pepsi. Since its introduction to the market, Red Bull has sold more than 100 billion cans worldwide, including over 12.6 billion in 2024. However, Red Bull also holds multiple stakes in several football clubs, including big clubs like Red Bull Salzburg, Red Bull Leipzig, an MLS side, New York Red Bulls, and a Brazilian side, Red Bull Bragantino.

Despite holding the bigger stakes in these clubs, Red Bull also holds minor stakes in clubs like Leeds United and Paris Saint-Germain. The clubs like Red Bull Salzburg from Austria, Red Bull Leipzig from Germany, New York Red Bulls from America, and Red Bull Bragantino from Brazil, with majority stakes held by the Red Bull group; however, the exact amount of their investment is not available currently on any public platform, so as of now we can not disclose the exact amount of the money, but we can assume that, Red Bull group paid a handsome amount of money to get the club's ownership.

Who are RB Salzburg Owners?

RB Salzburg owner is the Red Bull Group, which is famously known for their energy drinks and beverages. Red Bull is holding major stakes in the Austrian side FC Salzburg, although how much Red Bull has paid for the major stakes of the Red Bull Salzburg team, that information is not publicly available, so, as of now, we can not disclose the exact amount of the money, but we can tell you that, the group has paid a handsome amount of money, however, we can not share a number as per our assumption.

Red Bull also holds multiple football club ownerships in numerous clubs, including Red Bull Leipzig, Red Bull Bragantino, and New York Red Bulls, and currently ranks among the top 3 soft drinks brands, behind Coca-Cola and Pepsi. Red Bull has sold 100 billion cans since its establishment. The company is so active in the football market, as in 2005, Red Bull bought the Austrian side SV Austria Salzburg, and changed their crest and logo, including the name of their home ground, which is now known as Red Bull Arena. Later on the same year, the Red Bull group bought a new club, Metrostars, which is competing in the Major League Soccer. Red Bull bought the major stake in the club and changed their name and logo, and the club's new name is New York Red Bulls. The company paid a huge amount of money for their new stadium and renamed the name as Red Bull Arena.

In 2007, Red Bull targeted a Brazilian side, Club Atlético Bargentino, which was struggling in the Brazilian Serie B; the club is based in São Paulo. Red Bull bought the major stake in the Bergantino and reestablished the club as Red Bull Bergantino. In 2019, Bergantino won the Brazilian Serie B and was promoted to the Brazilian Serie A in the 2020 season. In June 2009, Red Bull bought the German fifth division side, SSV Markranstädt, and set as their goal to get promoted to the first division of German Football, and reestablished it with the name of Red Bull Leipzig, and as per their goal, it successfully got promoted to the first division.

RB Salzburg Primary Business Source

Red Bull is famously known for their soft drinks, energy drinks, and beverages, and it ranks among the top 3, behind Coca-Cola and Pepsi. Since its introduction to the market, Red Bull has sold 100 billion cans, and currently, they are one of the biggest sponsors in the sports market. Their primary business sources are soft drinks and energy drinks; however, they also have other sources, investment in sports. In football, Red Bull owns multiple clubs, such as RB Leipzig, RB Salzburg, RB New York, and Red Bull Bragantino. On top of that, they also invest in a couple of clubs, such as Paris Saint-Germain and Leeds United FC.

RB Salzburg Owner Net Worth

Here's the last three years' Salzburg net worth based on the available sources:

RB Salzburg Owners History: From Past to Present

RB Salzburg were a fan-owned club from its establishment in 1993; however, after Red Bull's takeover in 2005, Red Bull changed its name and logo, and they renamed the club from SV Austria Salzburg to Red Bull Salzburg, although, after their progress since Red Bull's takeover, some fans denied to support the club and criticized the takeover. Now the fans have acquired a new club and named the club as Austrian Salzburg, which is playing in the lower division of the Austrian football league.