Paige Bueckers Net Worth: NIL Deal, Contract, Salary, Investments and More

Paige Bueckers is the new rookie for the Dallas Wings and the winner of the 2025 WNBA Draft. She was the one who dominated her stint as a guard with the UConn Huskies in college. She had a setback in her career when the knee injury paused her advancement in basketball in 2022. However, she decided to play in the 2024-25 NCAA season and took the tournament by storm with her performance.

She might be new to the league, but in college, she won the Naismith Player of the Year (2021) and AP First-Team All-American honors. Such accolades early in her career got her recognition from brands as well for marketing and endorsements. Some of them came in the form of NIL deals, while the others were pursued when she entered the WNBA as endorsement deals. Now she is on her way to get the Rookie of the Year honor in her first year in the league. But before that, let us look at the financial portfolio that she holds at this juncture in her basketball career.

Paige Bueckers NIL Deal

The implementation of the NIL (Name, Image, and Likeness) policy took place in 2021. After that, Paige Bueckers started capitalizing on her brand through these deals. As of 2025, her NIL valuation is estimated to be around $1.4 million according to On3 NIL rankings. Moreover, Bueckers became the first female college athlete to sign with Gatorade in December 2021. Even now, her sneaker deals and national ad campaigns have kept her relevant, especially her great performance in the WNBA so far. The highlights of her NIL deal portfolio were that she is worth the hype after the 2025 WNBA Draft selection.

Paige Bueckers Contract

Paige Bueckers signed a 3-year, $247,688 contract with the Dallas Wings, including an average annual salary of $82,563. She was drafted by the Wings on April 14, 2025. The date of her signing the contract was April 22, 2025. Therefore, she will be part of the Dallas Wings till 2027 on guaranteed money. After that, the team has a Club option to retain her if she delivers her performance according to the expectations. So if Bueckers stands up to the expectations of being a draft winner, she will get a fourth-year stint with the Wings.

In that fourth year, Paige is expected to earn $100,510 as per her current contract data on Spotrac. In addition to it, she is also on a 3 year deal with the Unrivaled League. According to that deal, she will play after the 2025 season with the league for an approximate $350,000 per year, reportedly.

Paige Bueckers' Salary

In 2025, Paige Bueckers is expected to earn $78,831 in her first year with the Wings. Her salary will increase in the upcoming year, with the highest salary expected in the 2028 season, at about $100,510. She also joined the Unrivaled 3-on-3 league, where she is reportedly earning $300,000. Off the court, Paige also earns from major endorsement deals like Nike, Gatorade, Dunkin’, and Crocs. Even her NIL deals have passed down to her WNBA career, so she still might be earning from her previous collegiate arrangements with brands. Here are the salary details of Paige Bueckers.

Paige Bueckers' Net Worth in 2025

After her WNBA debut, the net worth of Paige Bueckers is estimated to be $1.5 million in 2025. As per various media reports, the net worth of the Dallas Wings guard in April was $1.4 million. However, the surge that she witnessed in her net worth was due to the fact that she was the 2025 WNBA Draft winner and was averaging exceptional stats in the league so far. In the six games that she has played in the league, she averaged 14.7 points, 4.7 rebounds, and 6.7 assists for the Dallas Wings.

Her net worth comes from the NIL earnings, endorsement deals, and contract she has with the Dallas Wings and the Unrivaled League.

Paige Bueckers Endorsements

During her collegiate career from 2020 to 2025, Paige inked various deals under the pretext of Name, Image, and Likeness. Apart from that, she also came to terms with the brands after she entered the world of the WNBA. Here are the brands with which she signed deals during her collegiate career and post-college era.

Gatorade

In December 2021, Paige Bueckers signed with Gatorade. It was a moment in history since Paige was the first female college athlete to do so. Moreover, the deal is reportedly worth six figures annually and includes ad appearances. Gatorade aims to target the younger audiences through Paige's appearances.

Ally

Paige Bueckers signed an NIL deal with Ally on April 12, 2025. This deal came after she won the NCAA tournament with the UConn Huskies. However, there is no revelation about the monetary details of the brand.

Nike

Nike signed with Paige Bueckers on September 6, 2023. According to the deal, Bueckers endorsed Nike's shoes. She was the first college athlete to do so. Even after the WNBA entry, she might be in for another deal. However, the details of the contract are not out yet.

Crocs

Bueckers also appeared in collaborative promotions with Crocs. These collaborations were more limited but showcased her reach beyond traditional athletic brands.

CeraVe Skincare

Paige Bueckers also signed for CeraVe for their "Head of CeraVe" campaign on February 16, 2025.

Panini America

Paige Bueckers joined hands with Panini America to launch Paige's autographed trading cards with a multi-year contract.

Paige Bueckers Investments

Paige Bueckers has not publicly disclosed major investments in startups or businesses as of 2025. However, considering the nature of financial advice that athletes receive nowadays, there are chances that she has invested part of her NIL income into different ventures. These investment centers likely include the Index funds and ETFs, Real estate (rental income), and Crypto holdings (small stake).

Paige Bueckers Cars

There is currently no verified information about Paige Bueckers owning a car collection. She is known for her humble lifestyle and has not flaunted any luxury vehicles publicly on platforms like Instagram.

Paige Bueckers House

Paige Bueckers does not own any real estate under her name publicly in 2025. However, as per media sources, her NIL earnings have allowed her to assist with family expenses. After her upcoming Unrivaled season, she might consider investing in property in her home state of Minnesota.

She currently resides in athlete housing provided by her team Dallas Wings.