Virat Kohli One8 Shoes Revenue: How Much Did He Earn After the Launch?

Virat Kohli’s ONE8 event was more than a normal brand launch, which showed his bigger plans outside cricket. ONE8, named after Kohli’s jersey number 18, started in 2017 as a sports and lifestyle brand focused on clothing, footwear, and fitness-inspired products.

The latest ONE8 event in 2026 became an important moment because it introduced a new phase of the brand after the King of cricket moved on from his long partnership with Puma and joined hands with Agilitas Sports.

The launch featured live performances, fan activities, and product showcases, which made it feel more like an entertainment event than a regular business launch. After the completion of the event, fans in India were looking for Virat Kohli One8 shoes revenue, as it turned out to be a massive success.

How Much Did Virat Kohli Earn After the Launch of ONE8 Shoes?

Virat Kohli revenue from the latest One8 shoe launch has created major buzz after reports claimed the premium collection generated an estimated ₹138 crore-plus within its first 24 hours. The collection reportedly recorded sales of more than 1.5 lakh pairs shortly after release. Each pair was priced at ₹9,230, a figure designed as a tribute to Kohli’s historic tally of Test runs.

However, Kohli’s involvement with One8 now goes beyond being the face of the brand. After ending his long-standing association with Puma, one of the best batsmen in the world, and a former India captain, moved One8 into a new phase through a partnership with Agilitas Sports and invested ₹40 crore to secure a stake in the company.

Although no official public figure has confirmed Virat Kohli One8 shoes earnings from the launch, the reported early sales numbers show the commercial strength of the One8 label and the importance of his face for brand growth. The brand today operates across footwear, apparel, and fragrances, while also targeting future expansion beyond India.