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Heung-min Son Net Worth, Salary, Endorsements & Assets

Synopsis

Heung-min Son, fresh off captaining Tottenham to a Europa League triumph, is set for a new chapter with LAFC, poised to become one of MLS's highest earners at $20 million annually. The South Korean star, with a net worth of $50 million, has built his wealth through lucrative contracts, endorsements with brands like Adidas and Burberry, and ventures like his fashion label NOS7. Known for his humility and philanthropy, Son supports global hunger relief and disaster recovery. His move marks the next phase for a player whose on-field brilliance and off-field impact have cemented his legacy.

Heung-Min Son football career is a fascinating tale of how a relentless forward who came up from humble circumstances in South Korea became an international football icon. Known for his blistering pace, clinical finishing on both feet, and work ethic, Son has adapted himself into one of the most efficient and best strikers in the Premier League. Having started his professional career in German clubs Hamburger SV and Bayer Leverkusen, he made a life-defining step towards Premier League club Tottenham Hotspur in 2015. Over the better part of a decade, with enduring performances for the club, he gained the stature of a fan favourite and a legend, counting himself among the all-time top five scorers. His finest moments culminated in 2025 when, as captain, he led them to victory in the UEFA Europa League, his first significant trophy and the club's first in 17 years-a fitting end to his spell in North London.

His consistent performances and international brand status have been reflected in his contract and pay. He is said to be one of the highest-paid players with an annual salary of approximately €9.8 million. The enormous amount of earnings speaks volumes about his value; since then, his value has been further cemented by an extension to his contract in 2021 and an additional wage rise after the exit of his former teammate Harry Kane. His successful phase at Tottenham, however, is all set to end now, with him having announced his decision to quit the club in search of a new challenge. His next destination is rumoured to be in one of the most valuable Major League Soccer team Los Angeles FC, where he is believed to be seeking a salary in the tens of millions of dollars range to rival some of the league's top earners. Let's have a look at Heung-Min Son net worth, salary, contract, endorsements, investments, and assets.

What is Heung-Min Son Net Worth in 2025?

heung-min son net worth
(Image Credits: X/@Tottenham Hotspur)

Heung-Min Son net worth is estimated at an estimate $100 million. This staggering sum stands as testament to a comeback full of success and returns, especially his 10-year existence at Tottenham Hotspur, celebrated by the crowning with a UEFA Europa League title. By far and large, the major part of his wealth is produced from highly lucrative playing contracts that have been paid markedly more over time, thus making him one of the top-paid players in his previous club. Aside from the pay he gets from playing, Heung-Min Son net worth comprises an array of endorsement deals from major global brands such as Adidas, Burberry, Calvin Klein, and Tumi. His brand power spills beyond sports, thereby making him a stellar endorsement for brands in fashion, electronics, lifestyle, and his entrepreneurial ventures.

Net Worth (USD)Total Investments (USD) Income (Annual) (USD)
$100 million$12 million$25 million
Heung min Son Net worth

Heung-Min Son Salary

Heung-min Son has declared his exit from Tottenham Hotspur and is, most likely, about to sign with Los Angeles FC in the MLS. The American side is willing to shower him with a yearly salary of about $20 million, making him one of the most highly-paid players in MLS history, competing with the league's top earners such as Lionel Messi. Moving to MLS, on the other hand, would be a huge climb because he earned around €9.88 million at Tottenham, which is far less than what he is to get now. His new contract, which includes a great increase in wages, further solidifies how much of a global star he is and the worth he brings to any team.

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Heung-Min Son Contract

A huge topic of conversation in the football world is the imminent move for Heung-Min Son to Los Angeles FC. Now, the man is about to start a new chapter in his career in the USA, where he is expected to be one of the top-paid players in football. The transfer serves as a masterstroke for LAFC and MLS, gaining the global superstar and brand ambassador. Son's contract with the American club will reportedly include a huge wage package that acknowledges his value far beyond his football ability and commercial attractiveness.

Start YearEnd YearYearly BonusAnnual Wages (USD)Signing Fees (USD)
2025TBATBA$20 million$20-26 million
Heung-Min Son Contract

Contract History

Heung-Min Son journey in football has many indications of ongoing development and continuous faith shown by each of his clubs in him. He began his professional career in Germany, and after some time, was transferred to Tottenham Hotspur, where he became a world-class player. Each contract he received at the different stages of his development reflected his development throughout the years. His contracts at the different clubs included higher financial amounts and/or better terms at each stage, consistent with the value he provided and whether sufficient results were achieved for his club. Son extended his contract multiple times at Tottenham Hotspur, especially during 2021, where one contract extension saw him sign the club's highest deal, reflecting the fan culture of being a favourite. Son's contracts not only guaranteed his future at the club but also made him one of the highest-paid players in the Premier League.

ClubStart YearEnd YearAnnual WagesSigning Fees
Hamburger SV20102013N/AN/A
Bayer Leverkusen20132015€2.1M - €2.4M€10M
Tottenham Hotspur20152025€4.4M-€4.9M€30M
Heung Min Son Contract History

Heung-Min Son Sponsorships & Endorsements

Heung-Min sponsors
(Image Credits: X/@Tottenham Hotspur)

Heung-min Son global popularity and reputation made him a popular brand ambassador, leading to a strong and lucrative portfolio of sponsorship deals. Few athletes have this kind of marketability and appeal, particularly in Asia, where brands are looking to leverage Son's significance as a national hero in South Korea as well as a global football star. Heung-Min Son endorsements include a wide range of industries, from sportswear to high fashion to technology. He has had a long-standing partnership with Adidas, which even developed a design football boot for him. Heung-Min Son sponsors include, such as Burberry, Calvin Klein, and Tumi, which shows he has transitioned from a sports icon to a global fashion and lifestyle influencer. He has also partnered with larger companies like Samsung and AIA, which shows Heung-Min Son net worth, widespread commercial appeal, and trusted public persona.

Notable Sponsorships Type of Sponsors
AdidasSportswear
BurberryLuxury/Fashion
Calvin KleinApparel
TumiTravel/Luggage
SamsungElectronics/Tech
AIAInsurance
PepsiBeverage
GilettePersonal Care
Heung Min Son sponsors

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Heung-Min Son Investments

Heung-min Son's investments go beyond his career in football, as he seeks to create a legacy that will endure after he finishes playing. He has started his fashion brand, NOS7, flipping his style into a business and embracing his entrepreneurial spirit. He also has created a football academy in his home country of South Korea, which shows his dedication for wanting to developing upcoming footballing talent. Heung-Min Son investment in a football academy is a great achievement in terms of providing a useful resource for young aspiring players, as well as being a longer-term business idea.

Types of InvestmentsEstimated Earnings
Fashion Brand(NOS7)N/A
Football AcademyN/A
Heung Min Son Investments

Heung-Min Son Assets

Heung-min Son assets are based not just on his professional football career but also on his portfolio of high-value assets. There is little information on his real estate investments, but we know that he had a home during his years at Tottenham Hotspur in London. Heung-Min Son assets, along with endorsements and investments, will certainly add to Heung-Min Son net worth.

Heung-Min Son Car Collection

Heung-Min Son's car collection is just as impressive as his displays on the field, particularly his love for luxury speed. For instance, the crown jewel of his collection is a black Ferrari LaFerrari. This vehicle is rarer than Rudolph, with only 499 made, and has been valued at just over $1.5 million! It is said that Son had to paint the car black for Tottenham to avoid the red colour, which belongs to their rivals, Arsenal. While that is all well and good, a high price for a vehicle seldom checks the box of exclusive. Son also has a Bentley Continental GT, a sporty, luxurious grand tourer priced at about $250,000. He has also owned a bright red Audi R8 Coupe.

Properties

Details about Heung-min Son's property information are scarce. Reports deduce that he had a home in London when he played for Tottenham Hotspur. He has an apartment in Seoul located in the "Trimage" building, which is a famous residence for a lot of entertainers from South Korea, located in Seongsu-dong. It is said to have been acquired for approximately $1.82 million. This was a smart investment as he has a place to stay when he is in South Korea. There have been no known reports about him selling any significant property he owned.

Heung-Min Son Watch Collection

Heung-min Son's watch collection reveals a more posh taste, with pieces from many of the world's most luxurious brands. One of his most notable watches is the rare and beloved Patek Philippe Nautilus. He has been seen in the Patek Philippe Nautilus Ref. 5711/1A-010, which has been discontinued and skyrocketed in price on the secondary market to over $100,000. He also has the Rolex Daytona, which is an iconic chronograph. While he has several models, one of his most recognisable is the Rolex Cosmograph Daytona Ref. 116508, which has an 18k yellow gold case, and a green dial that has since been nicknamed the "John Mayer" Daytona. This model has market values that are well into the hundreds of thousands, depending on its condition and year.

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Heung-Min Son Charity

Heung-min Son is a dedicated and conscientious philanthropist in his own right, putting his reputation and powers of generosity to good use. He became a Global Goodwill Ambassador for the United Nations World Food Programme (WFP) in 2022, where he raised his voice to fight global hunger. He has been a supporter of the Homeless World Cup and participated in their #passforhome campaign, drawing awareness to homelessness. In his home country, South Korea, he has donated to disaster relief, including wildfire victims and other forms of COVID-19 relief. He does most of his charitable work quietly and humbly without needing the attention that the almighty platform gives him, which is largely true of why Heung-min Son is known as one of the most humble and kind players in football.

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Frequently Asked Questions

What is Heung-Min Son net worth?

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Heung-Min Son net worth is estimated at $100 million, as a result of his football career, lucrative contracts, and endorsements.

What is the salary of Heung-Min Son?

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Heung-Min Son salary with his new club, Los Angeles FC, is approximately $20 million, making him one of the richest players in the league.

Which brands sponsor Heung-Min Son?

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Heung-Min Son is a brand ambassador for many notable brands like Adidas, Burberry, Tumi, Calvin Klein, Samsung, AIA, Pepsi, and Gillette.

What is Heung-Min Son's most expensive purchase?

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One of Heung-Min Son's most expensive purchase is his LaFerrari at over $1.5 million. He has also watch collection, including Patek Phillipe Nautilus and a Rolex Daytona.

When does Heung-Min Son's contract end?

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Heung-Min Son's contract with Los Angeles FC, however following his departure, Son contract with Tottenham is set to expire in 2026.