Ubisoft Onboards COD Mobile Creators for Rainbow Six Mobile Ahead of Global Launch

Mobile Gamers who have been patient for the arrival of Rainbow Six Mobile, the wait is about to be over. Rainbow Six Mobile will be launched globally on 23rd February. Interestingly, the game has been available to download for Indian fans since 19th February.

Amid the global rollout, developers have had the Official R6M Partners revealed. Under this R6M official partners program, Ubisoft will identify creators to promote the game officially.

Official R6M Partners Revealed by Ubisoft Ahead of Global Launch

In simple terms, this Rainbow Six Mobile Partners revealed is essentially Ubisoft’s initiative to ensure that Rainbow Six Mobile has good visibility on platforms like YouTube or Twitch. Instead of going through traditional marketing channels, Ubisoft is basically leveraging the power of existing mobile FPS content creators who already have a following in mobile gaming.

What makes this partnership particularly interesting is that it is centred on creators from Call of Duty: Mobile. Over the years, the CODM community of creators have gathered audiences in regions such as India, Southeast Asia, and North America.

Several creators have already begun sharing sponsored gameplay, early access content, and affiliate download links. While paid partnership is common in the gaming industry and several developers use this approach, for R6M, it is even more vital.

Moreover, check out our Rainbow Six Mobile guide to learn more about the game itself.

What is the Potential of this Partner Program?

There are many, but the importance of these collaborations lies in audience migration and competition. Mobile FPS game audiences tend to be loyal to their favorite content creators rather than the game itself. When a popular content creator in CODM begins streaming or posting content from Rainbow Six Mobile, some of the audience will also start playing R6M, resulting in more installs.

There is genuine excitement among fans who want to see their favorite creator play and stream the game, visible in their tweets.

This shows that the creator program is surely looking to generate excitement for the game.

If you happen to be from India, Rainbow Six Mobile is available to download from the Google Play Store and App Store. This was our complete coverage of the Official R6M Partners revealed. Check our separate article on the Rainbow Six Mobile maps to learn more about the game.