Bronny James Net Worth: Complete Breakdown of Contract, Salary and More

Bronny James is a Los Angeles Lakers sophomore, but he is better known as the son of the NBA legend and arguably the greatest player of all time, LeBron James. He was born on 6th October, 2004 in Akron, Ohio, the same place as his legendary father. He now dons the number 9 jersey for the Lakers. Bronny is a versatile player who can play at either of the guard positions. He might’ve gotten off to a slow start in the NBA in his first season after being drafted 55th overall by the Lakers in the second round, but he was one of G League’s best players.

At just 20 years old, he was making serious noise with the South Bay Lakers, averaging 21.9 points, 5.2 rebounds, and 5.4 assists per game last season. But also scripted history in the NBA on 21st March, 2025 as he became the youngest Lakers rookie since Magic Johnson to post a stat line of 17 pts, 5 assists and making 70% of his field goals.
While most players have to build their own brand from scratch, Bronny James had a head start being the son of LeBron James. Even though he’s still young and didn’t have a standout college run, Bronny already had major brands lining up to work with him. Let's take look at Bronny James' net worth.

Bronny James Net Worth in 2025

As of 2025, Forbes estimates Bronny James’ net worth at $10 million. In addition to his NBA paycheck, Bronny has brand deals and PSD Underwear while still in college. On3 estimates these contracts at $5.9 million. Being LeBron James' son gives Bronny a huge leverage already in securing sponsorship and endorsements from big brands such as Nike. However, much of Bronny's net worth stems from his brand sponsorship, NIL deals, and NBA contract.

Bronny James Contract

Bronny James' contract is a guaranteed four-year, $7.9 million rookie contract with the Los Angeles Lakers, a big deal for a second round pick. His salary started at $1.15 million for the 24-25 season and could climb up to $2.48 million for the 27-28 season, if the Lakers decide to keep him around. That kind of money is rare for second-rounders. It's makes it seem that the Lakers didn't just bring him in because of his last name and see real potential in him. Locking in a deal like this shows the team is serious about giving Bronny the time and space to grow. Whether it’s learning the ropes alongside his dad or carving out his own path, Bronny now has a real shot at making a name for himself in the league and the Lakers are all in on that journey.

Bronny James' Salary

The 20-year old bagged a four-year deal worth just under $7.9 million with the Los Angeles Lakers, locking in a guaranteed $4.37 million. The contract averages out Bronny James' salary to $1.97 million per year. He signed it using the NBA's second-round exception rule.

Starting in the 2024-25 season, Bronny’s paycheck kicks off at $1.15 million. Not bad for a rookie year. The following season, his base salary jumps to nearly $2 million. If the Lakers stick with him, he’ll take home just under $2.3 million in 2026-27. But only about $1.26 million of that year is guaranteed unless LA locks in the rest by June 29, 2026.

Then comes 2027-28. That’s a team option. If the Lakers pick it up, he’ll earn $2.48 million. If they don’t, he becomes a free agent in 2028. Here’s a breakdown of Bronny James' salary:

Bronny James NIL deal

When Bronny James was still balling for USC, he was stacking up business deals too. The kid had brands lining up, and for good reason. He signed with Nike, landed an endorsement from Beats by Dre, and even partnered with PSD underwear. Not many college athletes can say they’ve done that.

On3 valued Bronny James NIL worth at around $5.9 million. And honestly, that tracks. Yeah, being LeBron’s son definitely opened some doors. Most college players aren’t touching sneaker money, headphone deals, and lifestyle brands before their first pro game. Bronny did.

Bronny James Endorsements and Sponsorships

Thanks to his high-profile last name and massive social media following, companies lined up to work with him, turning him into one of the most marketable student-athletes in the country. His popularity didn’t just bring in attention, it translated into serious cash. The value of his brand skyrocketed as he signed with top-tier companies, making him a standout in the NIL space. These endorsements weren’t just about the money; they cemented his image as both a baller and a businessman. Among the various partnerships he landed, a few major brands stand out in particular like Nike, PSD Underwear, Beats by Dre, fanatics collectibles and even Google.

Nike

Bronny James officially joined the Nike family on October 10, 2022, making headlines not just for the deal, but for what came with it, he became one of the first college athletes to launch his own jersey under the NIL rules. LeBron’s been riding with Nike since day one of his NBA journey. So this wasn’t just another endorsement for Bronny. It was personal.

Beats by Dre

While Nike came knocking on Bronny's door in college, Beats by Dre snapped him up while he was still in high school! In October 2022, the Lakers guard established a groundbreaking Name, Image, and Likeness (NIL) deal with Beats by Dre. This partnership holds also held the same resonance as Nike because in 2008, LeBron James became the brand's inaugural ambassador.

PSD Underwear

Bronny James added another name to his growing list of brand deals when PSD, the popular underwear company, brought him on board. Bronny now shares ambassador status with big names like Jimmy Butler, Ja Morant, Trae Young, and Tyler Herro. That’s not a light crowd to be in, after all all of them have been All-Stars at some point.

Google

In July 2023, Bronny James popped up in a slick new ad campaign with Google, spotlighting their updated circle and search feature. The tech giant tapped him to help introduce the tool, but they’ve kept the rest of the deal details under wraps.

Fanatics Collectibles

In early 2024, he teamed up with his dad for something pretty special. Fanatics dropped a limited-edition trading card showing LeBron in his high school gear standing next to Bronny in his USC jersey.

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Bronny James' Assets

The 6-feet 3 guard's assets aren't available online and he might not even have the need for assets. Because LeBron James is a billionaire and has secured his family financially for generations to come. While Bronny James' net worth makes him a millionaire, the property prices in Southern Califronia might sting him too. At the tender age of 20, Bronny James is focusing on basketball. But being in the NBA means you have to have something flashy and he does have some impressive cars.

Bronny James' Car

Bronny James isn’t just stacking deals but he’s also rolling in style. With the kind of money he’s pulling in, it’s no shocker he’s got some high-end rides parked in the driveway. So let’s dive into what his garage looks like. First up the most affordable car in his lineup is still far from basic. He owns a Dodge Charger SRT, which, by the way, isn’t exactly pocket change. That, thing goes for around $75,000.

But the prized jewel in his collection is the Mercedes-AMG GT Black Series Project 1 Edition. This particular vehicle stands as the most valuable in his collection, with a market price of $326,050. Beyond its striking sporty aesthetic, which commands attention, the GT model is also recognized for its exceptional performance. It ranks among the fastest set of wheels ever produced by Mercedes.