Keldon Johnson Net Worth: Breaking Down Contract, Endorsement, and More

Keldon Johnson might not be scoring with his best performance in the NBA as a player for the San Antonio Spurs, yet he is able to maintain his credibility in the league. Last season, he tallied 12.7 points, 4.8 rebounds, and 1.6 assists per game. On any given day, Keldon can be the best man to fill in the boots of a star player from the bench and score in between the breaks. That's why the Spurs offered him a four year contract extension after giving him a normal contract for rookies during the start of his career.

The Spurs are going through a rebuilding phase and Keldon is a big part of that since he has been involved as the young core member, improving his clutch performance and maturity day by day. Even a dime of his contract extension is justified by the performance that he has put on the court so far.

Keldon Johnson Net Worth in 2025

Keldon Johnson’s net worth is estimated to be around $12 million, considering the fact that it was $10 million in the year 2023, as per multiple reports. A major part of his net worth is due to his NBA contracts that present him with the opportunity to be present in brand endorsements. Ultimately, they lead to marketability and other market engagements like shoe deals or apparel deals. That's why the NBA contracts work as a key to various money-making fortunes for NBA players like Keldon Johnson.

He got a major boost in his net worth from his $74 million extension with the San Antonio Spurs in 2022. It was a game changer for Keldon who was just a role player on the court before gaining a permanent status on the roster of the Spurs.

Keldon Johnson Salary

The Spur's small forward Keldon Johnson was a 29th pick even in the first round of the draft. That's why his rookie contract was according to the minimum requirements for a debutant. As per NBA regulations, he received a $10.02 million rookie scale contract that was extended up to a period of four years, as per Spotrac data.

However, due to his consistent performance, he landed a big contract in 2022 and is now set to earn $19 million in his second year of the extension contract with the San Antonio Spurs. As part of his current contract, Keldon is expected to earn $17.5 million in the 2025-26 and 2026-27 seasons of the National Basketball Association. Furthermore, let's explore the earnings that Keldon has made so far in the league through NBA salaries year by year.

Keldon Johnson Contract

Currently, Keldon Johnson is on a four-year, $74 million extension that he signed with the San Antonio Spurs on July 16, 2022. The amount that he is receiving under his contract is supposed to get lesser in comparison to his second-year innings. That's why it will help the team to better their financial resources and does not put any additional burden on the Spurs front office if they land a bigger deal or player in the seasons moving ahead.

Key Contract Details:

• Total Value: $74 million

• Duration: 4 years (2023–2027)

• Average Annual Salary: $18.5 million

• Incentives & Bonuses: Includes performance-based incentives and playoff bonuses

• Fully Guaranteed: Yes

• Base Salary and Cap Hit: $19.0 million

This four year contract will not only test the resilience of Keldon's skill on the court, but also add flexibility to the team's financial management in the ucpoming seasons with his salary reducing over the last two seasons of the deal.

Keldon Johnson Endorsements and Sponsorships

Apart from NBA salaries, Keldon Johnson has partnered with several major brands to get payroll off the court through various kinds of advertisements and endorsements. Eventually, it not only increases his fan base among the audience but also solidifies the chances of All-Star appearances in the league as soon as possible.

Nike

In 2019, when Keldon Johnson entered the league, he soon joined the Nike family as a sportswear and shoe endorsement deal. He announced it on Instagram with a post stating, “New chapter, Same story!! Excited to announce I am officially a part of the Nike family!” He was already associated with the brand before entering the league as a college player with the Kentucky Wildcats. However, his deal standardized in the NBA when he joined as a rookie with an estimation of about $250,000 per year.

Qiaodan Sports

On October 19th, the Chinese brand Qiaodan Sports officially announced the endorsement cooperation with the core player of the NBA Spurs, Kelden Johnson. In the new season, KJ will wear a new generation of jointly customized Qiaodan Sports "Fengci 6 PRO" boots to compete on the field.

Gatorade

Gatorade is officially the drink sponsor for almost all NBA athletes. He joined the Gatorade squad in 2023, as expected, as there is no official proof of the signing. Reportedly, he earns about $150,000 per year from the brand.

Other brands

Keldon Johnson has multiple endorsement deals like with Kong Box (Subscription Dog Toys) and Pizza Hut, Wilson, among others. He has appeared in advertisements for these brands but the financial details about the signings are not revealed.

Keldon Johnson Investments

As of now, there is no information about the investments that Keldon has made through his NBA salaries. However, considering the trend of NBA players marching toward a future with secured financial resources, Keldon is also expected to join it. He might engage in real estate investments along with startup funding to capitalize on his money from the National Basketball Association.

Keldon Johnson Assets

Keldon Johnson might be an NBA player, an entity expected to have a public profile. However, he is quite private about his affair, especially in terms of involvement with materialistic assets. However, we have curated the available information from his social media accounts about his potential and available possessions so far.

Car Collection

There is not much information available about the car collection that Keldon Johnson has in his garage. He has not advertised the luxury cars or any type of ride that he has in his domain. However, Johnson was seen with a red car with a caption, “I did what they say I couldn’t.” Moreover, the other details about his cars and their buying time are not publicly available yet. Although there are chances that he might reveal it in the future.

Properties

In terms of properties, the most known asset of Keldon is the four-bedroom, 3,463-square-foot house in San Antonio for $675,000 that he bought in 2022. It assumably holds a private gym, swimming pool, and basketball half-court. Along with it, last year in Miami, he also reportedly purchased a Vacation condo for about $1 million.

Other Assets

Apart from the restrained details about his car and house assets, Keldon Johnson has not made much public regarding his other assets. So, it is not known whether he holds any expensive possession or any other kind of passion for material things. Most information available about Keldon's assets has already been provided.