Luka Doncic Net Worth: Breaking Down Contract, Endorsement, and More

Luka Doncic, born on February 28, 1999, in Slovenia, is widely known for his talent in professional basketball and is one of Europe's all-time great players. At the age of 13, he started his basketball journey with his debut in the senior team at 16, he became Real Madrid's youngest-ever player. In the 2018 NBA Draft, he was selected as the third overall pick by the Atlanta Hawks and traded to the Dallas Mavericks. He was named NBA Rookie of the Year in 2019 and has achieved multiple NBA All-Star selections and All-NBA First Team honors. In early 2025, he was traded to the Los Angeles Lakers. In this article, we will go through Luka Doncic's net worth with his contracts, record-breaking salaries, and endorsement deals. We will also check on Luka Doncic's various investments and assets.

Luka Doncic's Net Worth in 2025

As of 2025, Luka Doncic's net worth is estimated to be $75 million according to Celebrity Net Worth. This significant wealth largely comes from his NBA contracts, a five-year supermax extension he had signed in 2021. While that deal was originally with the Dallas Mavericks but he was recently traded to the Los Angeles Lakers. The Lakers will have to honor the contract Doncic signed with the Mavs. With the Slovenian now being in a big market franchise, Luka Doncic's net worth is only going to go up, like LeBron James' did. In addition to his salary, Doncic earns a considerable amount, approximately $15 million annually, from various endorsement deals with global brands. These include Jordan Brand (Nike), Panini, NBA 2K, Gatorade, and BioSteel, where he also holds an equity investment.

Luka Doncic Contract

Luka Doncic has signed two significant contracts during his NBA career. His initial agreement was a four-year rookie scale deal with the Dallas Mavericks in 2018, valued at approximately $32.4 million over its duration. The Luka Doncic contract that stands as his biggest deal so far is the five-year, $201 million supermax rookie extension he signed with the Mavericks in August 2021, which became effective with the 2022-23 NBA season. This marked the largest rookie extension in NBA history at the time. Following a notable trade in early 2025, Doncic is now with the Los Angeles Lakers. While the trade impacted the full potential of his supermax eligibility tied to remaining with the Mavericks, he continues under this lucrative deal with the Lakers and is eligible for new extensions with them that could be $229 million in the coming years, according to The Athlete Lifestyle. Check out Luka Doncic's contracts below.

Luka Doncic Salary

Luka Doncic's salary in 2025 is his massive supermax rookie extension. For the 2023-24 NBA season, he is earning approximately $40 million. This figure is assumed to rise to $45.99 million for the 2025-26 season, and then to roughly $48.97 million in 2026-27. Although he was recently traded from the Dallas Mavericks to the Los Angeles Lakers, his current contract automatically transfers with him, positioning him as one of the league's highest-paid players. Check out Luka Doncic's salary breakdown below.

Luka Doncic Endorsements and Sponsorships

Luka Doncic’s popularity made him one of the most marketable athletes in the league. He has secured endorsement deals with several high-profile brands. A few notable brands include Jordan Brand (Nike), Panini, NBA 2K, Gatorade, BioSteel, Hasbro & Activision Blizzard. With his global fanbase and superstar clout in the NBA, money’s not slowing down anytime soon. Check out Luka Doncic’s endorsement and sponsorship deal details below.

Jordan Brand

Luka's one of the most prominent and financially impactful endorsements. He joined the brand in 2019 and has his signature basketball shoes, "Luka 1," "Luka 2," and the recently launched "Luka 3. Having your own line of signature shoes is a major milestone in a player's career and only cements his status as a global icon. His partnership with the brand is a multi-year agreement, extended through 2029, showcasing his long-term ties.

Panini

Luka also has a multi-year agreement with Panini America, the world's largest licensed sports and entertainment collectibles company, and the exclusive trading card manufacturer of the NBA. His partnership with the company means that his autographed trading cards and memorabilia (including jerseys, basketballs, and photographs) are available exclusively through this company.

NBA 2K

Luka is one of the most recognizable faces in the NBA and has a strong relationship with the popular NBA 2K video game series. He has been featured as a cover athlete for the game, which is a significant marketing and endorsement opportunity.

Gatorade

Luka has joined Gatorade to endorse athletes in April 2024. His Gatorade commercials often leverage his personality and recent career developments, such as the one released around his trade to the Lakers in early 2025.

BioSteel

In this, Luka is not just an ambassador; he made an equity investment in the sports nutrition company in March 2021. As part of the deal, he also took on the role of BioSteel's Global Chief Hydration Officer. His success impacts the company's performance, moving beyond a traditional endorsement fee to actual ownership.

Luka Doncic Investments

Luka Doncic's investments are strategically diversified his financial interests beyond his basketball earnings. Doncic also made waves in the crypto space by diving into NFTs. The 5x All-Star dropped his own line tied to epic in-game moments NFTs. He holds an equity investment in BioSteel, where he also acts as Global Chief Hydration Officer. Furthermore, Doncic has made substantial real estate investments. These include several properties in his native Slovenia, such as a luxurious villa currently under construction in Ljubljana, valued at approximately €1.9 million, and another high-end villa near the Smlednik golf course, acquired for €1.84 million in 2019. In the United States, he owns a $3.3 million home in Dallas, purchased in 2020, and was reportedly in the process of acquiring a $15 million mansion, also in Dallas, around the time of his 2025 trade to the Lakers.

Luka Doncic Assets

Luka Doncic is a top-tier NBA player. Beyond his earnings on the court, Doncic benefits from highly profitable endorsement deals with leading brands such as Jordan Brand (which features his signature shoe line), Nike, Beats by Dre, Panini, NBA2K, and BioSteel, adding an estimated $15 million to his income each year. His assets further include an eye-catching car collection of 13 vehicles. He has a contemporary 4 BHK home in Dallas. Check out details about Luka Doncic’s assets below:

Luka Doncic Car Collection

Luka Doncic has a collection of 13 vehicles, blending high-performance luxury with classic charm. His personal favorite is a Brabus Rocket, a rare model with only 25 ever made. His garage also features a Koenigsegg Regera, a powerful Mercedes-AMG G63 Brabus 800, a Lamborghini Urus, and a Ferrari 812 Superfast. Porsche enthusiasts will spot a 911 Turbo S and an electric Panamera among his cars. He owns an Audi A7 and the imposing Apocalypse Hellfire 6x6. Doncic also appreciates vintage vehicles, including a 1968 Chevrolet Camaro, a 1967 Ford Bronco, and even his very first car, a Zastava 750.

Luka Doncic Properties

Luka Doncic has made strategic real estate investments in both the United States and his birthplace, Slovenia. In Dallas, Texas, he has a contemporary four-bedroom home in the exclusive Preston Hollow neighborhood for $3.3 million in June 2020. In 2019, he purchased a luxury villa near the Smlednik golf course for €1.84 million. More recently, in 2022, Doncic invested €1.9 million in a substantial plot of land in Ljubljana's Zadobrova district, where he's currently constructing a new, modern villa. He has also secured a high-end apartment in Ljubljana's prestigious Schellenberg residential complex.

Luka Doncic Other Assets

Beyond his car collection and real estate holdings, Luka Doncic's net worth primarily stems from his substantial NBA contracts and numerous lucrative endorsement deals. His net worth is accumulated through his playing salary and brand partnerships. He earns approximately $5 million to $10 million annually from endorsements.