Lionel Messi set to launch new hydration drink brand: Special flavor available for fans

Lionel Messi will launch his own hydration drink brand. One of the flavors available in the series will be named Orange d’Or. Messi‘s new business venture is set to launch just ahead of the Copa America 2024.

Lionel Messi is widely regarded as one of the greatest footballers to ever live. He has been in dazzling form for MLS club Inter Miami. Messi also captains Argentina as La Albiceleste look to defend their status as South American champions at Copa America 2024.

He is making the mark off the field as well. Messi is now set to launch his hydration drink brand. The eight-time Ballon d’Or winner’s Orange d’Or could become a hit among fans.

Trainer reveals Lionel Messi’s insane training regime

Cristiano Ronaldo is widely known for his work ethic. Lionel Messi, however, is cut from the same cloth, as revealed by his trainer Ben Young. Young is Inter Miami’s head of Strength and Conditioning. Speaking about Messi, he said (via Mirror):

“Messi is first in, last out, a true professional. He does his own individual activation and strength sessions, he will even be in training the next day after being away in an international camp in Argentina. He’s in his rhythm, his routine and that is why he’s at the top and has stayed there. He ticks all the boxes, he pushes himself but also does all his recovery work.”

Young further revealed:

We always want to make sure that the players can thrive in the most intense parts of the game and you do that by the training we expose them to.‌ We systematically expose the players to various training stimuli that mimic the demand of the game and when appropriate we exceed the game demands to ensure they are completely prepared for the toughest of moments.”

Young revealed that apart from his rigorous training, Lionel Messi also receives individual treatment, massage, and proper nutrition to keep him in top shape.

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