Asia Cup 2025: Ad Rates Hit New High for IND vs PAK Clash

The Asia Cup 2025 ad rates are making headlines today. The most anticipated tournament is around the corner as eight teams are gearing up to win Asia's biggest title in cricket. The tournament will begin on 9th September and be played in Dubai and Abu Dhabi in the United Arab Emirates (UAE).
The Asia Cup, which is mostly famous for the India-Pakistan clash, will see two arch-rivals clashing with each other this time. The match between the two teams will be played on 14th September at the Dubai International Cricket Stadium in Dubai.

There is a chance that the India vs Pakistan clash might happen three times in the Asia Cup 2025. If both teams qualify for the Super Four, then they will lock horns with each other in that stage. Also, if they finish in the top two spots in the Super Four stage, they will be seen in action together in the final as well.

Asia Cup 2025 Ad Rate for IND vs PAK Clash

The IND vs PAK clash has always been the high-ticket property. The amount of money that is involved in the game is staggering, as almost everyone who is involved in the match gets a high amount of money. And this year too, it will be no different. It is the reason why Asia Cup 2025 ad rates are going high.

The broadcasters' cost for the India matches is sharply benchmarked above non-India fixtures. As per the rate card shared by Sony Pictures Private Limited, spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds. On the other hand, there are also premium sponsorship slots, which are there to capitalize on India’s fixtures.

There is also a premium inventory for the TV and digital platforms. For TV, as much as INR 18 crore will be there for the co-presenting sponsorships, while associate sponsorships stand at Rs 13 crore. The reports claimed that the India vs Pakistan clash is expected to see near-100% fill rates.

Sony Pictures Private Limited also have a monetized streaming platform, Sony LIV. Co-presenting and highlights partnerships have been priced at INR 30 crore each, while “co-powered-by” packages are priced at Rs 18 crore.

How Much Revenue Will be Paid for IND-PAK Clash?

The reports claimed that around one-third of all digital ad inventory has been reserved for India matches, with differential pricing applied across formats. The brands will have to pay 750 per 10 seconds for the India–Pakistan match for Pre-rolls, while 275 is the rate for non-India fixtures.

For the mid-rolls, the brands will have to pay Rs 600 for the IND vs PAK Ad rate. Connected TV ads have a premium cost at Rs 1,200 for the India–Pakistan fixture, which is one of the greatest rivalries in cricket.

Suryakumar Yadav, who is one of the best T20 batters in the world, is likely to lead the India National Cricket Team. Meanwhile, Salman Ali Agha will take charge as Pakistan captain. Still, one of the big players who earn a hefty amount of money during the IND vs PAK clash is the broadcasters. As per the reports in ET, it is learned that Sony Pictures Private Limited will be charging Rs 16 lakh for a 10-second spot during the India–Pakistan match in the Asia Cup 2025.

Pakistan Squad for Asia Cup 2025

Recently, the Pakistan Cricket Team announced its squad for the Asia Cup 2025. The main highlight of the squad was that there was no place for premier batters in Babar Azam and Mohammad Rizwan, who have done the bulk of scoring for the team in the format.
Salman Agha will captain the team, which features a lot of youngsters. Pakistan will play a tri-series against the UAE and Afghanistan before the Asia Cup 2025. The series will serve as a great preparation for the tournament.

Salman Ali Agha (captain), Abrar Ahmed, Faheem Ashraf, Fakhar Zaman, Haris Rauf, Hasan Ali, Hasan Nawaz, Hussain Talat, Khushdil Shah, Mohammad Haris (wicket-keeper), Mohammad Nawaz, Mohammad Waseem Jnr, Sahibzada Farhan, Saim Ayub, Salman Mirza, Shaheen Shah Afridi, and Sufyan Moqim.