Mohamed Salah Net Worth: Earnings, Investments, Sponsorships, Endorsements & Contract Breakdown

Mohamed Salah, affectionately known as "The Egyptian King," has carved out an illustrious career in football, becoming one of the sport's most recognizable and impactful figures. Born on June 15, 1992, in Nagrig, Egypt, is a professional footballer who plays as a forward for Liverpool FC in the English Premier League and captains the Egypt national team. Widely regarded as one of the best players of his generation and one of the greatest African players of all time, Salah’s financial success is as impressive as his on-field achievements. This article explores his net worth, earnings, sponsorships, endorsements, contract details, investments, assets, and charitable activities as of May 24, 2025, providing a comprehensive breakdown for football fans and curious readers.

Mohamed Salah began his senior career with Al-Mokawloon in 2010, moved to Basel in 2012, and joined Chelsea in 2014 for a reported £11 million, though limited gametime led to loans at Fiorentina and Roma. In 2017, he signed with Liverpool for £36.9 million, where he has been instrumental in winning the UEFA Champions League in 2019, the Premier League in 2020, and the FA Cup and EFL Cup in 2022. His individual accolades include the Premier League Player of the Season, PFA Players’ Player of the Year, and the FIFA Puskás Award in 2018. His current contract, extended in April 2025, runs until June 30, 2027, with a base salary of £20.8 million per year, reflecting his consistent performance and value to the club.

What is Mohamed Salah Net Worth in 2025?

As of 2025, Mohamed Salah net worth is estimated to stand impressively at around $90 million (£68 million). This substantial wealth isn't just from kicking a ball around; it's a well-orchestrated blend of his lucrative playing contract with Liverpool and a robust portfolio of endorsement deals. His consistent, strong performance on the field, coupled with a smart diversification of his income streams, has ensured a steady increase in his net worth over the years. In fact, his total annual earnings, encompassing his salary, endorsements, and various investments, are estimated to be roughly £30 million, or about $37 million.

Mohamed Salah Salary

Mohamed Salah salary at Liverpool firmly places him among the global football elite. His latest contract, inked in 2025 and set to run until June 2027, is reportedly worth a staggering £400,000 per week. This eye-watering figure translates to an annual salary of approximately £20.8 million ($25 million). It’s worth noting that his base pay before taxes is around £18.2 million ($23 million).

This puts Salah in a very exclusive club, positioning him as one of the highest earners in the Premier League, just a step behind Manchester City's prolific striker Erling Haaland. Including bonuses and other incentives, his total annual earnings are estimated to be between £30 million and £35 million, with an additional £1 million weekly from image rights and commercial deals.

Mohamed Salah Contract

Mohamed Salah's contractual journey at Liverpool reflects his escalating importance and market value. His current deal, signed in 2025, extends his tenure at Anfield until June 30, 2027. This two-year extension comes with an impressive average annual salary of £20.8 million.

Contract History

Looking back, Salah's earnings have seen a remarkable upward trajectory. His previous contract, covering 2022-2024, had an average annual salary of £18.2 million. Before that, his 2018-2022 extension saw him earn an average of $10,400,000 annually. His initial groundbreaking move to Liverpool in 2017 came with an annual salary of $6,240,000. Here is a detailed table of Mohamed Salah contract history since he joined Liverpool, including the current season:

Mohamed Salah Sponsorships & Endorsements

Beyond his impressive club salary, Mohamed Salah is a commercial powerhouse, raking in substantial income from a diverse portfolio of sponsorships and endorsement deals. He reportedly earns about $12 million a year from endorsements. When factoring in his image rights and other commercial activities, some experts suggest his total weekly earnings could be close to £1 million (or around £500,000 a week as per The Times), potentially even surpassing his club salary. Salah’s off-field earnings are boosted by several high-profile sponsorships and endorsements. Notable deals include:

Adidas

A long-term partnership where Salah serves as a brand ambassador, featuring in global campaigns and wearing Adidas X Crazyfast+ Egyptian Nights football boots. His involvement in Adidas's "Impossible Is Nothing" campaign and the iconic display of his image on the Burj Khalifa in 2021 underscore the significant investment Adidas places in his global appeal.

Pepsi

Appearing in commercials, enhancing his global appeal. This partnership extends his influence beyond the realm of sports, positioning him as a mainstream celebrity capable of reaching a wide consumer base through various advertising initiatives.

Vodafone and Audi

Featured in advertisements in Egypt, connecting with his home audience and associated with the luxury car brand, adding to his endorsement portfolio. The inclusion of Vodafone and Audi in Salah's endorsement portfolio showcases the diverse nature of his commercial ventures. These partnerships with a telecommunications giant and a luxury automotive brand, respectively, demonstrate his appeal across different industries and demographics, solidifying his status as a versatile and highly sought-after brand ambassador.

Mohamed Salah Investments

A significant part of his off-field financial strategy involves real estate. In 2021, he notably established two companies in the UK: MOS Real Estate and Salah UK Commercial. Both entities are dedicated to property deals, indicating a clear focus on building a stable income stream outside of his football career. These ventures are designed to provide him with a steady income, ensuring financial security long after his playing days conclude. Furthermore, his real estate investments aren't confined to the UK; they also extend to international properties.

Mohamed Salah Assets

Salah’s assets reflect his status as a global football icon, including a collection of luxury cars, properties, and watches. These aren't just flashy purchases; they often blend personal enjoyment with practical needs and smart investments.

Car Collection

Salah’s garage is packed with high-end vehicles, such as:

• Bentley Continental GT: Known for luxury and power, with a 6.0-liter twin-turbocharged W12 engine.
• Bentley Bentayga: A luxury SUV, Bentley’s first foray into the SUV market.
• Lamborghini Aventador: An Italian supercar, capable of 218 mph, with 0-60 mph in 2.9 seconds.
• Mercedes-Benz AMG GLE Coupe: A performance-focused SUV with a 3.0-liter twin-turbo V6 engine.
• Audi Q7: A luxury SUV, one of his earlier purchases.
• Ferrari 488 Spider: A supercar with a 3.9-liter V8 engine delivering 670 horsepower.
• McLaren 765LT Spider: Track-ready and high-performance.
• Ferrari F8 Tributo: Valued at approximately $200,000

He also owns a rugged yet luxurious Mercedes-Benz G-Class.

Properties

Salah's real estate portfolio is substantial, with investments spanning both the United Kingdom and his native Egypt. His primary residence is a lavish and spacious home located in Liverpool, designed to offer both comfort and privacy for him and his family. This property is well-equipped for an elite athlete, featuring a large garden, modern rooms, two gyms, cryotherapy equipment, and even a hyperbaric chamber, this highlights that his luxury assets are not purely for indulgence but they are also functional tools that support his elite athletic performance and recovery, demonstrating a holistic approach to his career and well-beingIn Egypt, he owns several properties, including residences in the bustling capital of Cairo and his tranquil hometown of Nagrig.

Watch Collection

Salah’s watch collection is a testament to his taste for luxury. The crown jewel of his collection is a Richard Mille RM 17-02 Tourbillon Titanium, which is estimated to be worth between $700,000 and $950,000. This particular watch was notably spotted during his contract renewal, adding to its allure.

His collection also features multiple versions of the prestigious Audemars Piguet Royal Oak / Royal Oak Offshore, with prices ranging from $20,000 to $300,000. Other notable pieces include an innovative Urwerk UR-105 CT Streamliner ($50,000 - $150,000), a revolutionary Ulysse Nardin Freak ($40,000 - $100,000), a sporty Roger Dubuis Excalibur Spider Pirelli ($60,000 - $80,000), a transparent Hublot Big Bang Unico Sapphire ($60,000 - $99,000), a timeless Cartier Santos ($7,000 - $10,000), and a precision-engineered Glashütte Original ($8,000 - $10,000).

The expert commentary within the provided information notes that "Salah's collection includes some of the rarest sports watches in the world, showcasing a deep understanding of luxury investments that grow more valuable with time". This transforms a simple list of expensive items into a demonstration of financial savvy. It shows that Salah, or his financial team, is actively curating assets that appreciate in value, much like real estate or art, rather than just depreciating luxury goods.

Mohamed Salah Charity

Mohamed Salah is deeply committed to philanthropy, using his immense platform and wealth to make a tangible difference, particularly in his home country. His charitable endeavors primarily focus on improving fundamental aspects of life: education, healthcare, and overall living conditions in Egypt. His charitable activities include:

• Donating money for regeneration projects in Nagrig, including building a school, hospital, Al-Azhar institute, and ambulance unit.
• Helping a thief financially and finding him a job after convincing his father to drop charges.
• Donating a replica shirt to Mohamed Abdel Karim in February 2018.
• Supporting over 450 families with monthly allowances and giving approximately $300,000 during Egypt’s economic crisis.
• Donating three million Egyptian pounds to rebuild Abu Sefein Church after a fire on August 14, 2022.
• Donating an undisclosed amount to support the Palestinian people during the Gaza war.

Salah's charitable work, particularly its focus on his hometown of Nagrig and specific projects like building schools and hospitals, suggests a profound personal connection and commitment rather than just a public relations exercise. This deep-rooted philanthropy enhances his image as a compassionate leader and community builder