Who are Swansea City Owners? A Detailed Look Into Swansea City Ownership History & Current Leadership

Swansea City Management Personnel

Apart from the Swansea City owners, there are various other members involved in the overall management of the club, including the Club President, Chief Executive Officer, Director of Football, and Directors.

Swansea City Owners Primary Businesses

Swansea City owners Andy Coleman, Brett Cravatt, Jason Cohen, and Nigel Morris are huge investors, and being the majority stakeholders in Swansea City ownership, each one of them has a staggering net worth. While the net worth of each co-owner might not be available, the information available regarding their financial status is worth noting.

Brett Cravatt is a seasoned entrepreneur and executive in the digital marketing sector, making him one of the richest owners in the group. Cravatt is also the co-founder of Centerfield alongside Jason Cohen. Centerfield is a data-driven marketing company in Los Angeles, and the duo started the company in 2011. The duo of Brett Cravatt and Jason Cohen currently leads the Swansea City ownership and is keen on bringing Snoop Dogg as a major investor in the club in order to increase the club's brand and global appeal. The club hinted about this partnership as Snoop Dogg endorsed their new home kit by launching it on his social media channels.

Nigel Morris Net Worth

Nigel Morris is one of the Swansea City owners and has a minor stake in the ownership of the club. He is the co-founder of Virginia-based QED investors, which further boosts his net worth. He has also invested in the digital banking service Avant, fintech SoFi, buy-now-pay-later company Klarna, payments company GreenSky, and several accounting businesses. While there is no accurate number provided regarding his net worth, his estimated net worth is expected to be over $110 million.

Jason Cohen and Brett Cravatt's Net Worth

The Swansea City owners, Jason Cohen and Brett Cravatt, aim to increase revenues and cut costs to make the club succeed. Together, they have put over £20 million into the club so far. The duo has also invested in several other businesses, but as for their net worth, no actual data or figure is available regarding their financial status.

Andy Coleman Net Worth

Another major stakeholder Andy Coleman invested around £10 Million in the club and has been the was the Chairman of the club. His ownership of Swansea City aims to strengthen the club and wants to get it into the mainstream. While his net worth is not disclosed, being such a top level investor for the club, his net worth is expected to be over $10 million.

Snoop Dogg Net Worth

The West Coast-based rapper Snoop Dogg is also aiming to become an investor in the Welsh club, along with taking a minor stake in the club's ownership. Given the annual Snoop Dogg Net Worth, it would also see a rise in the financial condition of the Welsh club. At the moment, Snoop Dogg is not just a rapper, but he is also a songwriter, producer, media personality, entrepreneur and actor, which makes his estimated net worth to be around $160 Million. As Snoop Dogg net worth further boosts the overall reputation and condition of the club, it remains to be seen will it attract more fans to the club or not.

Swansea City Owners History : From Past to Present

The ownership of Swansea City has changed hands numerous times over the years, and has been underwhelming for the club in reality. The Swansea City Supporters Society Ltd. has been a significant shareholder of the club and has always owned the club with a minority stake. They had a great run in the Premier League for several years, but were not able to sustain a consistent position in the Premier League.

The previous Swansea City owners, Jason Levien and Steve Kaplan, acquired a 68% stake in the club back in 2016 and significantly increased it in the following years. However, they sold their shares to a group of investors, including Andy Coleman, Brett Cravatt, Nigel Morris, and Jason Cohen, in 2024. The investors further added Luka Modrić as a co-owner of Swansea City along with a minority stake. The group is looking to add American Rapper Snoop Dogg with a minority stake and co-ownership to attract more audiences. A similar scheme was also implemented by Wrexham FC, which is now gaining popularity. It remains to be seen how the club further strengthens itself with such high-profile investors.