Cade Cunningham Net Worth: Breaking Down Contract, Endorsement, and More

The 2021 Draft pick and topper Cade Cunningham has been a marvellous sport so far, increasing his stats every time he plays on the court, that's why his minutes were increased in the league so that he could unleash his true potential. Moreover, he tallied numbers like 26.1 points, 6.1 rebounds, and 9.1 assists. At just 23 years old, he has played in the All-Star game in 2025. His quest for respect and honor in the league has led a first-round pick like him to the playoffs with the Detroit Pistons in the first round of the playoffs this year.

However, the New York Knicks defeated them the moment they won the sixth game in the first round of the postseason. So it might be worth noting that his net worth had jumped, and we are here to compile all the information about it.

Cade Cunningham Net Worth in 2025

As of April 25, Cade Cunningham's net worth is expected to be around $10 million. Considering that Cunningham has a rookie scale extension with the Detroit Pistons and has an even bigger deal with Nike, there are chances that the net worth of the NBA star revolves around this figure.

Moreover, he might also be interested in investing a part of his fortune in other properties. Also, as his popularity grows in the league, there might be some other associations with multiple signings for Cade due to his sole marketability and following

Cade Cunningham Contract

Cade Cunningham signed a 5 year, $224.2 million rookie-scale contract extension with the Detroit Pistons. The deal includes designated rookie language, which would make the contract worth 30% of the cap. Over the years, he has evolved his performance and seen a rise in minutes. That's why the Pistons offered him the contract extension with the purpose of making the Pistons' championship ambitions around him. Before that, Cade had signed a rookie contract when he entered the league in 2021.

It was a 4-year, $45.6 million rookie contract with the Detroit Pistons that also included a player option for the fifth year. However, the Pistons decided to give him a full extension rather than going for the player's option and testing Cunningham further.

Contract Details:

• Length: 5 years (2025-2030)

• Total Value: $224.2 million

• Guaranteed Money: 100% of the contract is guaranteed

The Detroit Pistons have secured a player who can revive their hopes for a championship, and that's what they have done since they reached the playoffs in the 2024-25 season.

Cade Cunningham Salary

In the 2024-25 season, Cunningham is earning from his rookie contract that he signed in 2021. Therefore, he earned about $13.94 million in the current season while playing for the Detroit Pistons. However, Cade's performance has improved drastically in the present season. He has been excelling in every department of the fundamental stats, acing the points, rebounds, and assists factors. It was a historic season for him, although the Pistons got ousted by the New York Knicks from the postseason with a record of 4-2.

Cade realised the turnovers and mistakes that he was making along with other errors, as he later said to NBA reporters, “The biggest thing I’ve learned about the playoffs is that you have to raise your attention to details.”

According to Spotrac, Cunningham earned the following salaries in the past and is set to earn the following numbers in the upcoming years with his latest extension.

Cade Cunningham Endorsements and Sponsorships

Cade Cunningham has developed an endorsement portfolio that matches the stature of his performance in the league. Since he was round 1 pick 1 in the 2021 NBA Draft class, he was immediately signed by Nike as soon as he entered the league. Also, he has received more attention from brands since his performance has exponentially increased his worth in the league. So let's move ahead with the brands that have locked deal with this future superstar.

Nike

Cade had signed the endorsement deal with Nike on July 27, 2021 even before the draft due to his popularity and projection of being the number 1 draft pick. Moreover, there are media reports that Cunningham even signed a larger amount than other NBA athletes from his draft class and received a multi-year deal from the shoe and apparel brand. Moreover, Cade was himself already interested in the brand because Nike also sponsored the athletes of Oklahoma State University.

At the time of signing of the Cade, Nike had plans of testing its “Greater than” series with models featuring GT Cut, GT Run and GT Jump. Moreover, the worth of the brand deal is expected to be beyond $1 million.

Panini America

Cunningham also joined hands with Panini, which is a popular sports collectibles company. His rookie cards might become collectibles in the upcoming years, but for now, they are popular. Suprisingly, these cards get a worth of thousands of dollars if there the players last for long in the league and continue the domination.

Gatorade (Rumored)

Gatorade has a deal with Cade Cunningham, but it is not an official confirmation. The association is moving around in the market due to the fact that it is a drink sponsor for the NBA. So it is natural that Cade has ties with the brand in the media.

Local Detroit Brands

Cade has also joined hands with local Detroit based brands like CURE Insurance, JUST Egg (the plant-based food brand), Uptime Energy, Silos, and JD Sports US. However, the details about these deals, including the marketability nuances and the worth of the deal, are not yet out in the public. It is worth noting that Cade Cunningham is a top prospect, so he might have landed a robust amount with these brands in terms of signings.

Cade Cunningham Investments

When Cade Cunningham entered the league, he had a clear-cut mind that he was not just in the NBA for fun. Rather, he is there in the league for other purposes as well since he said to ESPN before the draft, “It's a business now, and that's the blessing of it. I'm happy that I've gotten to get to this point to where I can make money doing what I'm doing. Marketing myself, I want to be fully authentic with who I am. I don't want to take any marketing deals that don't match who I am.”

Therefore, Cade Cunningham might have made some smart investments. Moreover, he is involved in a sports marketing agency and a real estate development company. He has not revealed much information about it, but considering his financial independence and the amount that he gets for it, he is more poised for investment in real estate. These investments come in handy in tough times as well as life beyond basketball and the NBA. If any financial downfall comes his way in the future, such investments will help players financially.

Cade Cunningham Assets

Cade is quite active on social media, especially on his Instagram profile. Surprisingly, despite such activism for his fans, he does not show off his assets, including any housing property or where he lives, along with a car collection of the NBA Star and other assets like jewelry, fancy shoes, watches, etc. So today we'll be lining up his assets in every range.

Car Collection

There is no confirmed information, but reportedly, Cade is the owner of the following array of cars in his garage. Here are the names along with the features that they flaunt in terms of looks and performance.

• Mercedes-Benz G-Wagon – It is more of a style statement for its owners, showing the class of Mercedes.

• Tesla Model X – Tesla's X models are easy to drive and ideal for people with issues with complexity with a car.

• Dodge Charger Hellcat – It is a muscle car that is easy to drive on or off-road, or go on a long trip. It seems Cade has arranged a car on every occasion of his career.

Properties

Currently, Cade is expected to have a residential property in Detroit with a worth of about $2.5 million. But he has not posted anything about it, including the entry into his new home. Moreover, the properties that Cade has have an in-built gym and swimming pool, as per reports. But a visual confirmation is yet to be available.

Other Assets

Cade has been private about his assets, so it is unknown whether he holds any lavish assets. Also, it seems he might have some collection of custom-studded diamond jewelry, high-end Nike Shoes since he has a deal with the brand, along with signed jerseys of the legends.