Dejan Kulusevski Net Worth, Salary, Endorsements & Assets

Dejan Kulusevski Contract

Dejan Kulusevski joined English club Tottenham Hotspur in June 2023, and it was expected to be a 5-year permanent contract. He was previously at Italian mega giant Juventus for a period of 18 months on loan. This deal was valued at a reported €30 million (£25.6 million / $33 million USD), secured his stay at the North London club until June 2028.
The Spurs put their faith in Kulusevski and saw high potential as a central figure in their attacking plans. This high-value contract gave him financial stability and made him a part of Tottenham Hotspur’s future core. This deal ensured that his prime years were going to be spent at this club. This long-term Dejan Kulusevski contract also boosted Dejan Kulusevski net worth, making him one of Tottenham’s most valuable assets.

Contract History

Dejan Kulusevski’s career trajectory has been marked by a series of important transfers and loan spells that shaped him into the player he is today before firmly establishing himself at Tottenham Hotspur.
Kulusevski began his professional career at Atalanta, coming through their youth academy. Although highly rated, his opportunities in the senior squad were limited due to fierce competition. To gain experience, he was loaned out to Parma in 2019, where his breakout performances immediately caught the eye of Europe’s elite clubs. His creativity, dribbling ability, and vision made him one of Serie A’s most exciting young prospects.
In January 2020, Juventus secured his signature in a deal worth around €35 million, though he was allowed to finish the season on loan at Parma. In January 2022, his career took a new turn when Tottenham Hotspur signed him on an 18-month loan deal with an option to buy. Under Antonio Conte, Kulusevski quickly became a fan favorite thanks to his direct style of play, work rate, and crucial contributions during Spurs’ top-four push in the 2021–22 season. In June 2023, Tottenham confirmed Kulusevski’s permanent transfer from Juventus, reportedly for a fee of around €30 million (£25.6m). This deal ensured higher Dejan Kulusevski salary and further strengthened Dejan Kulusevski net worth.

Dejan Kulusevski Sponsorships & Endorsements

As of now, Kulusevski has not secured high-profile global endorsements. His focus remains firmly on football, although future deals could follow as his visibility grows in the Premier League. Like most elite footballers, Dejan Kulusevski has built a strong portfolio of sponsorships and brand endorsements that supplement his already lucrative salary. One of his most prominent partnerships is with Nike, who supply his boots and training gear. His presence in the Premier League, combined with his rising global profile, makes him an attractive figure for sporting brands aiming to connect with younger audiences.
Beyond football-specific gear, Kulusevski has partnered with Vitamin Well, a Swedish functional drinks company. This collaboration has gone far beyond traditional sponsorship – together, they have co-hosted Dejan Kulusevski Football Day x Vitamin Well, a social initiative that blends brand visibility with community impact. This kind of partnership not only elevates his personal brand but also positions him as a socially responsible athlete who uses his platform to inspire children from disadvantaged backgrounds.
These Dejan Kulusevski sponsors and Dejan Kulusevski endorsements have steadily boosted his profile while indirectly growing Dejan Kulusevski net worth.

Dejan Kulusevski Investments

Kulusevski has dabbled in angel investing, putting personal funds into promising startups. The exact portfolio is undisclosed, but such ventures highlight his interest in building wealth beyond football. One of the most visible aspects of his spending is his luxury car collection, which includes an Audi RS Q8 and an Aston Martin DBS Superleggera. These purchases reflect his taste for high-performance vehicles, but they also highlight how elite players often use their wealth to invest in tangible assets that maintain resale value.
Beyond cars, Kulusevski has reportedly been involved in real estate investments in both Sweden and the UK. Many footballers secure properties early in their careers, not only as residences but also as rental or long-term assets that generate passive income. Given his age and earning potential, property is likely to remain a cornerstone of his wealth-building strategy. These smart Dejan Kulusevski investments contribute significantly to Dejan Kulusevski net worth and provide financial stability for life after football.

Dejan Kulusevski Assets

Kulusevski has a humble collection of assets, including luxury cars, watches, and a house in London. Compared to other football stars, he doesn’t showcase it online as much, but he has invested smartly and also done charity, all while maintaining world-class football form. These smartly managed Dejan Kulusevski assets underline his disciplined financial planning and contribute to his growing Dejan Kulusevski net worth.

Dejan Kulusevski's Car Collection

He owns cars that are fast while also maintaining an elegant look on the road and not compromising any comfort. He was spotted by the media with two supercars:
Audi RS Q8 – A high-performance SUV blending sportiness with practicality, the RS Q8 delivers immense power and comfort. Its estimated price starts at $125,000 USD, making it one of the most popular choices among elite footballers.
Aston Martin DBS Superleggera – The crown jewel of Kulusevski’s garage, this supercar is a symbol of pure luxury and performance. With a twin-turbo V12 engine and breathtaking design, it comes with a hefty price tag of around $316,000 USD.

Kulusevski does not have any nicknames for his cars, but his choices reflect that he cares more about the comfort of travel and being focused on the pitch like he is showcases that as well.

Properties

He is believed to own a property in London following his permanent move to Tottenham in 2023. Value remains undisclosed but can be estimated to be around half a million or £500,000. This adds to Dejan Kulusevski investments and helps grow Dejan Kulusevski net worth through real estate.

Dejan Kulusevski Watch Collection

He owns a classy vintage pair of Casios and doesn't flaunt it in front of the media as much as other stars and teammates from the league. The Rolex he owns is probably the only piece of publicly sighted luxury wrist piece we have seen the Swedish footballer in:
Casio G-Shock Transparent Blue Pattern Edition – A bold and playful watch with a semi-clear strap and striking blue splatter design on the dial, perfect for casual outings. Price - £519.

Casio G-Shock White Rainbow Edition – Featuring a white strap and a vibrant rainbow-accented dial, this G-Shock shows off Kulusevski’s fun side and love for standout accessories. Price - £519.

Rolex Datejust Blue Dial (Jubilee Bracelet) – His most sophisticated piece, this Rolex balances timeless luxury with everyday wearability, making it suitable for events and formal occasions. Price - $11,000.

Dejan Kulusevski Charity

Dejan Kulusevski clearly has a sense of moral responsibility towards the unfortunate and proves his philanthropic side time and time again. He has participated in several charity initiatives, combining his passion and charity, he helped poor kids who have dreams of getting into the league and becoming professionals. Key Initiatives Supported by Kulusevski:
Reading for Dreams – Funds raised from the sale of his match-worn shirts via MatchWornShirt have gone towards Reading for Dreams, a charity that provides books and educational resources to children in rural China.
Tottenham Hotspur Foundation – Kulusevski has supported the Tottenham Hotspur Foundation, which leverages the power of sport to create life-changing opportunities for disadvantaged communities in and around North London.
Dejan Kulusevski Football Day – In partnership with Vitamin Well and the Stockholm Football Association, he hosted the Dejan Kulusevski Football Day in Sweden. The initiative invited children from socially vulnerable areas to train, play, and engage with the Tottenham forward, aiming to reconnect them with football and prevent social exclusion.