Google Joins Hands with IPL in a Mega-Money Deal

The Indian Premier League has started making headlines even before the start of the upcoming season, but this time, with a magnificent sponsorship deal. The Google-owned Gemini has joined hands with the one of the richest sports leagues in the world as a brand new sponsor.

The cost of the partnership deal is estimated at a mammoth price of INR 270 crores, however, no official announcements have been made regarding the new landmark deal.

Google Gemini Partnership with IPL: A New Landmark Deal

The Google Gemini’s partnership with the Indian Premier League comes after their rival ChatGPT made an INR 16 crore two-year sponsorship deal with the Women’s Premier League (WPL). It’s worth noting that the AI-related brands are giving a tough competition to multiple established brands for big sponsorship deals in cricket.

Considering the popularity of IPL as compared to WPL, the difference in partnership deal cost is justified. The IPL is the most-watched cricket league in the world where players from all around the world participate. As a result, it is also the richest cricket league in the world. The fans are waiting the official announcement regarding IPL’s new partnership with Google’s Gemini.

Last year, popular design platform Canva bid for INR 554 crore to become the official sponsor of the Indian Cricket Team. However, they were outbid by Apollo Tyres, who ended up signing the deal at a staggering amount of INR 579 crores.

Effect on Cricket after RMG Ban

The real money gaming ban, also known as RMG affected strongly in the financial department for Cricket. Dream11 used to be one of the top sponsors of the Indian Cricket Team and the IPL as well.Many reports suggested that the ban of RMG as well as the fantasy sports resulted in a loss of around INR 7000 crores of advertising spending from the market.

Dream11 is one of the two fantasy gaming platforms that used to spend a lot of amount in advertising. From hiring the best cricketers in the world like MS Dhoni, Hardik Pandya and others to top Bollywood actors Aamir Khan and Ranbir Kapoor, Dream11 chose to keep their advertising game high. However, as soon as the government decided to ban RMG, the Dream11 was released from partnership deals with various brands and sports platforms, resulting in several losses.